Joel Siddhartha Dokka
Freelance Digital Marketing Consultant | Digital Marketing, Social Media
- Role
- Marketing and Business Development Coordinator at Virtualaw.In
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Joel Siddhartha Dokka
A seasoned Freelance Digital Marketing Consultant, providing tailored digital marketing solutions across industries such as hospitality, fashion, and product-based businesses. Expertise includes campaign management, performance analysis using Google Analytics, and crafting engaging content for diverse audiences. Recently completed a Professional Certificate Programme in Digital Marketing at the Indian School of Business, enriching expertise in programmatic advertising, data visualization, and predictive analytics. Committed to leveraging data-driven strategies to optimize marketing outcomes and support brand growth.
Experience
Marketing and Business Development Coordinator
Mar 2020 — Present · Hyderabad, IN
Drove 40% reduction in customer acquisition cost through predictive analytics and AI-powered audience segmentation• Increased marketing ROI by 35% by implementing advanced attribution models and multi-channel campaign optimization• Managed $300K+ in annual digital advertising budget across Meta Ads, Google Ads, and programmatic platforms• Built automated marketing dashboards using Power BI and GA4, reducing manual reporting time by 50%• Achieved 25% improvement in conversion rates through data-driven A/B testing and landing page optimization• Developed and executed performance marketing strategies that increased qualified leads by 60% year-over-year• Implemented marketing automation workflows using AI tools, improving lead nurturing efficiency by 40%• Generated $2M+ in attributed revenue through optimized digital campaigns and conversion funnel improvements• Led cross-functional collaboration with sales team to improve lead quality score by 45%• Utilized Python for data analysis and predictive modeling to optimize campaign performanceTools & Technologies: Python, Power BI, Google Analytics 4 (GA4), Meta Ads Manager, Google Ads, Tableau, Marketing Automation Platforms, Generative AI, Programmatic Advertising
Education
Digital Vidya
Social Media Marketer, Marketing
Digital Vidya
Social Media Marketer
Digital Vidya
Digital Marketing, Marketing
2017 — 2018
HubSpot Academy
Social Media
2019 — 2021
Advocate Law Office
B.A, LL.B, Law
2012 — 2017
Indian School of Business
Professional Certificate Programme in Digital Marketing, Digital Marketing
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