Joel Samuels
Specialist, Brand Products and Consumer Insights @Stanley Steemer
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WORK HISTORY
Specialist, Brand Products and Consumer Insights @Stanley Steemer
Dublin, OH, US
Oversee the total organizational marketing budget, including branch-level and franchisee marketing budgets across markets.• Allocate, track, and optimize marketing spend across channels and markets to maximize ROI.• Serve as a point of contact for all external marketing partners, managing communication, budget oversight, and contract execution.• Collaborate cross-functionally with internal teams and external partners to align budgets, business insights, and insight-driven execution across all customer touchpoints.• Lead Franchise Marketing Operations across a nationwide, multi-location footprint, overseeing franchise relations, communications, and marketing execution across markets.• Serve as the primary marketing point of contact for franchise owners, ensuring alignment between corporate strategy, local market needs, and franchisee marketing budgets.• Drive product, service, and brand strategy by translating consumer insights and market trends into scalable initiatives.• Partner on offer strategy, shaping consumer pricing and promotional offers using performance data, consumer insights, and retention goals.• Lead management and optimization of Google Business Profile listings and location pages to improve local SEO and market-level targeting.• Establish KPI feedback loops (including NPS, LTV, and repeat rate) to inform lifecycle, retention, and franchise performance strategies.• Contribute to the cross-channel marketing calendar by supporting planning, formatting, and template development for campaign launches, brand milestones, and key consumer moments.
EDUCATION
The Ohio State University
Bachelor's degree
ABOUT JOEL SAMUELS
I am currently a Brand Products and Consumer Insights Specialist at Stanley Steemer. My role spans marketing budget ownership at the enterprise, branch, and franchisee level, offer and pricing strategy, external partner collaboration, and franchise marketing operations across a nationwide, multi-location footprint. I work cross-functionally with internal teams and external partners to align corporate strategy, local market needs, budgets, and business insights, serving as a primary point of contact for franchise owners and external marketing partners while overseeing budgets, contracts, and ROI-driven execution.
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