Joel Rorabaugh

About Joel Rorabaugh

Creativity and clear communication: these two things motivate and inspire everything I do…

Experience

1. Creative Services Director, Koki-tv Kmyt-tv

   FOX23/KOKI

   Aug 2022 — Present · Tulsa, OK, US

   As Creative Services Director, I lead a team of Promotions Producers and Graphic Designers, managing the marketing of the television stations owned by Imagicomm Communications in the Tulsa DMA (one FOX affiliate and one MyNetworkTV affiliate). I am responsible for continually reinforcing our brands and growing viewership through creative promotional efforts across multiple media.My responsibilities include:• Directing our Promotions Producers in the writing and editing of promotional ads for our TV brands across multiple media: TV, radio, and digital. These include daily news topicals, special report promos, news image promos, proof-of-brand promos, contest and event promos, and episodic promos for entertainment programming.• Directing our Graphic Designers in the creation of animations and still graphics for FOX23 News content and promotion to showcase our brands and communicate information with visually compelling imagery.• Implementing innovative new ways to build a loyal viewership through strategic use of social media.• Working with local sports teams, event organizers, and non-profit organizations to facilitate promotional partnerships and increase public involvement in activities throughout our community.• Managing the advertising inventory available for station promotion on our TV stations using the WideOrbit Traffic system, as well as the digital advertising inventory on our websites and video streaming platforms.• Analyzing audience viewing patterns with Nielsen data to measure the effectiveness of our promotional efforts.• Attending conferences, including those presented by FOX Broadcasting and Oklahoma Association of Broadcasters, to learn and share best practices with the Creative Services teams at other stations around the country.

Education

• John Brown University

  BS, Broadcasting

  1994 — 1998

Skills

• Creative Direction
• Project Management
• Marketing
• Video Production
• Employee Training
• Microsoft Excel
• Graphics
• After Effects
• Motion Graphics
• Photoshop
• Adobe Creative Suite
• Lightwave
• Digital Media
• Non-Linear Editing
• Wide Orbit
• Illustrator
• Final Cut Pro
• Adobe Photoshop
• Advertising
• Video
• Graphic Design
• Editing
• Commercials
• Art Direction
• Photography
• Broadcast Television
• Television
• Social Media Marketing
• Film Production
• Video Editing
• Premiere
• Copywriting