Joel Rodriguez

About Joel Rodriguez

Joel has been fortunate enough to have worked all over the country at the most esteemed agencies in the world.Born in Nicaragua and fleeing the Contra war, his family would drive to Southern California in a green Fiat when he was 7 years old. It was there where two cultures clashed and somewhere between the impact of the skateboarding culture, his ability to draw and his mothers poor cooking… you could say he developed his unique style and dry brand of humor.During his formative years he failed tremendously at math, science, and piano lessons – But, he continued to excel in the visual arts. He would later go on to graduate from the prestigious Art Center College of design in Pasadena California.In 1998, Joel embarked into the advertising world and over the years he would created memorable work for brands such as Guinness, Mastercard, FedEx, and Citi-Bank, to name a few. His work has also picked up an array of international industry awards; Cannes lions, including Gold. One Show pencils (Gold, Silver, Bronze), Kelly awards, Clios, Art Directors Club, AICP Best Art Director, EFFIES and many more. His broadcast for Guinness and Nextel earned the distinction showcasing at the Museum of Modern Art (MOMA). Over the years Joel has been listed by industry publications on the international top ten Art Directors list, which tallies performances from all of the international awards. In recent years, Joel was an ECD on the Mastercard account for four and a half years. During this time, he was dedicated to evolve the priceless platform by fostering new inroads within the organization; His efforts have helped Mastercard earn International earned media exposure as well as a number of international awards; including Grand Prix Lion at Cannes, D & AD Black Pencil, Multiple Gold and Silver OneShow Pencils, Andy’s BRAVEST Award, Clios, London International, including a ‘Best of Show’ at the ANA MULTI CULTURAL AWARD, and many more.Joel is currently a Partner, Global executive director for Fleishman/Hillard and creating earned media work for global brands across the organization. He believes creative people have the power to bring brands ideas that can truly play a meaningful role in peoples lives. He lives in New York with his wife and two kids-

Experience

1. SVP Senior Partner, Head of Creative Ny Global Ecd Creative Leadership

   FleishmanHillard

   Jan 2023 — Present · NY, US

Education

• Hyper Island

  Digital Marketing

• ArtCenter College of Design

  Bachelor of Fine Arts , Communication Design

Skills

• Film
• Art Direction
• Creative Strategy
• Advertising
• Interactive Advertising
• Integrated Marketing
• Digital Marketing
• Digital Strategy
• Video
• Interactive Marketing
• Creative Direction
• Outdoor Advertising
• Brand Development
• Digital Media