Joel Richter

About Joel Richter

With broad and deep experience as a creative professional in advertising and marketing, I bring a passion for blending creativity and craft to all of my work. I’m a creative leader, art director and designer. I also have a strong background in production/design execution. Easy to work with: dedicated, eager, friendly and organized. Curiosity, learning, collaboration, mentorship and excellent communication are key values. Winner of ADDY and MKE99 awards. Discover my work at joelrichterdesign.com. Contact me at j••••••••@gmail.com to work together. Alongside my graphic design career, I am also a fine artist working primarily in photography and mixed media. I have a Studio Art degree from New York University. My work has been exhibited in NYC, Milwaukee, Madison and Stevens Point, WI. I am a member of the Board of Directors fo the Oak Park Area Arts Council (20••••26).

Experience

1. Senior Graphic Designer

   Zurn Elkay Water Solutions

   Jul 2025 — Present · Milwaukee, WI, US

   As a Senior Graphic Designer within the Corporate Communications department, I contribute to the design and development of compelling, brand-forward campaigns and programs across digital and print media, including advertising, brochures, marketing sell sheets, web assets, integrated creative campaigns, reports and presentations. I collaborate with marketing managers, writers, designers and product specialists to create visually consistent and typographically refined marketing materials that clearly communicate complex information.Primary Responsibilities:• Work closely with Channel Marketing, Sales and Product partners to deeply understand business goals and translate them into bold, strategic creative solutions—owning the full lifecycle of the work, from ideation to final execution.• Design and deliver visually powerful, brand-elevating content across touchpoints while collaborating cross-functionally with designers, photographers, writers, developers and other creative partners.• Drive the development of high-impact, multi-channel creative solutions—including omni-channel campaigns, social and display advertising, motion graphics, illustration, print collateral, direct mail and experiential/event materials.• Thrive in a fast-moving environment—pivoting confidently and thoughtfully in response to evolving priorities and strategic business needs.• Maintain the integrity of Zurn Elkay\'s brand by upholding style guidelines.• Organize and maintain creative assets with precision—ensuring brand elements, imagery, templates, and design files are organized, accessible and optimized for use across the company• Produce and direct photoshoots and video shoots

Education

• New York University

  BS, Studio Art

  1988 — 1992

Skills

• Art
• Catalogs
• Creative Direction
• Video
• Graphic Design
• Branding & Identity
• Layout
• Advertising
• Photoshop
• Copywriting
• Web Design
• Graphics
• Illustrator
• Corporate Identity
• Image Manipulation
• Illustration
• Packaging
• User Experience
• Concept Development
• Pre-Press
• Adobe Creative Suite
• Logo Design
• Typography
• Art Direction
• Newsletters
• Graphic Design Software
• Indesign
• Photography
• Brand Development