Joel Rayden

About Joel Rayden

Results-driven and highly successful Director of Marketing and Sales with more than 20…

Experience

1. Director of Global Marketing

   Euramco Group

   Jun 2015 — Present

   Responsible for global marketing and strategic business development. Manage a world-wide marketing team supporting over 300 distributors serving domestic and multi-national customers, in over 90 countries. Development of product, Go-To-Market strategies, sales and marketing channel support, including media and digitalmarketing. Knowledgeable in the unique dynamics of the global markets and how to navigate the business and political channels to achieve positive results.\\\\n\\\\n• Reengineered sales organization by aligning sales team with marketing team, achieving\\\\nincreased campaign performance, sales velocity and ROI\\\\n• Developed new processes and controls to effectively manage sales team\\\\n• Utilized CRM and marketing automation platforms to increase accountability and effectiveness\\\\n• Produced sales playbook and training programs to reinforce best practice behaviors\\\\n• Managed multi-national sales teams exceeding sales goals by over 40%\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Education

• Harvard Business School

  Marketing

• Pepperdine University

  BA, Mass Communications

Skills

• SEO
• Direct Mail
• Marketing Strategy
• Google Analytics
• Search Engine Marketing (Sem)
• Website Development
• Google Adwords
• Marketing
• Content Strategy
• Interactive Marketing
• Sem
• Web Analytics
• Online Marketing
• Online Advertising
• Crm
• Ppc
• Social Media Marketing
• Email Marketing
• Integrated Marketing
• Analytics
• Public Relations
• Social Media
• Customer Relationship Management (Crm)
• Digital Marketing