Joel Petersen
Vice President of Sales @New Holland Brewing Company
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WORK HISTORY
Vice President of Sales @New Holland Brewing Company
EDUCATION
Wisconsin School of Business
MBA, Brand and Product Management
Hope College
B.A., Business Administration/Communications
ABOUT JOEL PETERSEN
Executive Leader | Business Development | Sales & Marketing Strategy | Team & Culture Builder I am a senior executive with 20+ years of experience driving revenue growth, market expansion, and brand transformation across diverse industries including consumer packaged goods, brewing, industrial, building/construction, and manufacturing products.Throughout my career, I’ve been recognized for:Building and leading high-performing teams that deliver results in competitive marketsDriving sales and marketing strategies that unlock new growth opportunitiesForging strategic partnerships that generate sustained revenueBalancing data-driven decision-making with creativity and innovationCreating cultures where teams thrive — fueled by collaboration, accountability, and even a bit of humor along the wayI am passionate about helping growth-oriented companies strengthen their market position, accelerate performance, and build organizations where people do their best work.
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