Joel Paul

Associate Director of Sales

Role
Associate Director - Enterprise Sales at Awign
Location
Bengaluru, KA, IN
LinkedIn followers
500 followers
Sales & Business DevelopmentView LinkedIn profile

About Joel Paul

Experienced in building and scaling high-performance sales teams across HR SaaS Sales, Platform Cloud and Digital Solutions. Proven track record of driving Net New Business and Revenue Generation, owning $500K+ MRR of P&L Management. I drive Sales Management, Team Coaching, Hiring of sales teams (20+ headcount), improving quota attainment through Pipeline Governance, Customer Relationship Management (CRM) adoption and Sales Planning.Skilled in Consultative Selling, Solution Selling, Agentic Automation and Sales Automation. Extremely passionate about revenue leadership, I also work closely with prospects, customers, and partners across North America, EU, Africa, and the Asia Pacific, offering them simpler and seamless ways of closing high-ticket deals and achieving their business strategy.

Experience

  1. Associate Director - Enterprise Sales

    Awign

    Dec 2022 — Present · Bengaluru, IN

    Led a 3-tier enterprise sales organization (AEs, SDRs, Sales Ops; 20+ headcount) with full ownership of hiring, coaching, pipeline forecasting, and performance management; consistently delivered 110%+ of quarterly quota attainment• Maintained individual quota responsibility alongside leadership role, achieving 95–100%+ of personal quota against a $2.5M ARR quota.• Deal structuring of Software as a Service (SaaS) platforms into large enterprises with long buying cycles (8–16 months), involving procurement, functional heads, finance, and executive leadership.• Led the transition from a services-led revenue model to a Software as a Service (SaaS) motion, reshaping enterprise and building Go-to-Market Strategy from 1 to 10.•Introduced structured discovery, account planning, consultative selling, solution selling, SPIN & MEDDIC models to enterprise buying decisions and improved win rates by 25%.• Implemented pipeline governance, forecasting discipline, and deal inspection frameworks, improving predictability and executive visibility by 30%.• Regularly engaged CXOs, VPs, and business leaders to educate buyers on adopting new platforms rather than selling feature led pitches.

Education

  • Kristu Jayanti University

    Bachelor of Business Administration - BBA, Business Administration and Management, General

    2015 — 2018

  • Kristu Jayanti University

    Master of Business Administration - MBA, Finance and Financial Management Services

    2018 — 2020

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