Joel Parrish
FASTMODZ
- Role
- Director of E-commerce at Fastmodz
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
Experience
Director of E-commerce
May 2012 — Present · NC, US
Architected and directed a multi-channel e-commerce business, scaling from inception to manage a SKU catalog across Amazon, eBay, Walmart, and Shopify. Drove end-to-end business strategy, developing growth roadmaps that resulted in significant sales growth over a 10-year period ($50M+ in growth). Expanded into new 3P Marketplaces (Amazon, eBay, Walmart, Newegg, Sears, Fruugo), integrating with several different omnichannel vendors, diversifying revenue and capturing new segments. Directed full-cycle Product Detail Page (PDP) management, optimizing content and pricing for discoverability, conversion, and Buy Box ownership. Utilized data analytics to monitor market trends and competitor pricing, informing promotional and dynamic pricing strategies. Engineered and managed a global supply chain to reduce costs and mitigate risks. Oversaw FBA/FBM logistics and inventory, integrating platforms like ChannelAdvisor, Suredone and Sparkshipping to streamline fulfillment and maintain operational health.
Skills
- Solidworks
- Machine Design
- Cad
- Autocad
- Robotics
- Pro/Engineer
- Product Design
- Plc
- Automation
- Sensors
- Product Development
- Inventor
- Finite Element Analysis
- Machine Vision
- Lean Manufacturing
- Pneumatics
- Cad/Cam
- Assembly
- Mechatronics
- Robot
- Material Handling
- Automotive
- Prototyping
- R&D
- Process Control
- Pro Engineer
- Ironcad
- Fmea
- Hydraulics
- Design for Manufacturing
- Engineering Management
- Conveyors
- Mechanical Engineering
- Machine Tools
- Sheet Metal
- Engineering
- Motion Control
- 5s
- Manufacturing
- Project Engineering
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