Joel Palacios

About Joel Palacios

With over 8 years of experience in Digital Marketing and Media, Joel brings a unique blend of strategic thinking, cultural insight, and executional excellence to every project. He specializes in building integrated, cross-platform media campaigns that deliver measurable results and resonate across diverse audiences. A data-driven marketer at heart, he thrives at the intersection of research, creativity, and innovation — constantly pushing boundaries to generate impact.Joel’s expertise spans B2B, B2C, and A2F marketing strategies, with a deep understanding of digital ecosystems and consumer behavior across North America and LATAM. He’s helped develop, produce, and manage comprehensive media plans for national and local brands including AutoNation, Chuck E. Cheese, Peroni, Spirit Airlines, and Jiffy Lube. In entertainment, he’s played a key role in frontline label marketing for domestic and global superstars such as Maluma, Jennifer Lopez, Anuel, Ozuna, Natti Natasha, Nicky Jam, and Becky G.Currently at Google, Joel supports strategic and cross-functional content & promotion programming for high-impact initiatives. His work includes trend analysis, general market hits generalist for expansion into LATAM markets and overseeing content for Música Mexicana, Latin Pop, Latin Hip Hop and Reggaeton genres.Outside of corporate settings, Joel is a true self-starter and hustler. Through his independent creative venture, Culture Currency, he has led and collaborated on passion projects that sit at the intersection of culture, brand storytelling, management, A&R, and digital strategy. From freelance consulting to building experiential campaigns and artist branding initiatives, his entrepreneurial spirit fuels his ability to build from the ground up and bring ideas to life.He began his career interning at Warner Music Group and Kobalt Music Group. He is fluent in Spanish, with a basic understanding of French and Portuguese. Joel holds a BA in Business Marketing from Florida International University.In his free time, Joel gives back to his community through non-profit work and mentorship. He also enjoys playing music, attending concerts and festivals, traveling, and staying active.Industry Experience:Tech – Google, SpotifyEntertainment – SME, Kobalt Music Group, WMGCreative Ventures – Culture CurrencyAviation – Spirit AirlinesBeverage – PeroniHealthcare – AliveCorRetail – Gabe’sAutomotive Aftermarket and Service – AutoNation, Jiffy Lube

Experience

1. Music Content & Promotions Manager, Youtube Music

   Google

   Jul 2023 — Present · Miami, FL, US

   Latin Music Culture & Hits Generalist leaned into consumer trends to identify content relevancy for priority audiences and inform promotional strategies implemented across the YouTube streaming ecosystem with an emphasis on Musica Mexicana, Latin Hip Hop, Reggaeton, Latin Pop & General Market Oversaw product programming initiatives for YouTube Shorts while in Beta and worked cross-functionally with internal marketing stakeholders to take product to its official launch within key international Latin marketsDeveloping and executing strategies for new product programming initiatives which has so far led to an improved user experience resulting in consumption growth across key YouTube Music programs & productsWorking cross-functionally with Business Intelligence internal and externals data tools to build on Culture and Entertainment consumption intelligence and identify trends to drive higher engagement and a deeper connection with the Artists and FansOverseeing content programming promotion life cycles across on-platform and playlist ecosystems for enhanced user experiences vis-à-vis SPM release planning priorities for key label partners & partnership programsConducting metrics-based analysis of programming campaignsContributing to YouTube Music’s global programming & content strategy team and its efforts to drive improvements and innovative features on behalf of users worldwide, mainly for the Latin audienceSupporting partner and technical teams to troubleshoot customer-facing issues

Education

• Florida International University - College of Business

  Bachelor of Business Administration - BBA, Marketing

  2016 — 2017

• Florida Atlantic University

  Bachelor of Arts (B.A.), Commercial Music Business

  2012 — 2014