Joel MacPherson
Director of Finance and Operations @Uproot Clean
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WORK HISTORY
Director of Finance and Operations @Uproot Clean
Continuing to leverage tech like Claude code, Supabase, Bigquery, Retool & more to revolutionize what ecommerce operations can be and creating a culture to encourage builders to do the same-Expanding our commercial analytics foundation to enable real-time decision making across all functions-Eliminating digital chores across the entire company, freeing people to do more than ever-Drive purchasing precision with accurate forecasting and streamlined tracking systems.
EDUCATION
Chartered Professional Accountants of Canada (CPA Canada)
Certified Professional Accountant
Crandall University
Bachelor of Business Administration (BBA), Accounting
ABOUT JOEL MACPHERSON
I\'m all about increasing cashflow for ecommerce businesses. My Journey:→CPA auditor in Public Accounting.→CFO for 8 Figure ecommerce brands.→CFO/COO combined finance & ops for sellers.→CFO/COO of TrueOps, getting sellers more cash from amazon.I have raised millions in financing, led acquisitions, built finance & ops teams from scratch multiple times for $1-$40m companies. The common thread is the same fundamental ops problems:→Predicting & boosting cashflow.→Planning & monitoring supply chains.→Putting out compliance & tax related fires.Today with TrueOps I\'m solving one of the largest issues facing amazon sellers today. Amazon themselves!Amazon mishandles billions worth of inventory every year, costing sellers on average 1-3% of revenue. As an ecommerce ops pro, I know there’s few opportunities for businesses to instantly add 1-3% to their gross margin so I take it seriously.Learn more about what I\'m working on at Follow me for posts about my journey!
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