Joel
Marketing Manager @TikTok
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WORK HISTORY
Marketing Manager @TikTok
London, GB
Leading partner-focused marketing programmes for a tech-enabled F&B platform, driving adoption of dine-in, delivery, and booking services across the UK.• Collaborating with the Co-Founder to define value propositions and go-to-market messaging, enhancing customer journeys via content strategy, email campaigns, and platform integration (WordPress, Stripe, OpenTable, WhatsApp Business).• Managing seasonal campaigns and digital initiatives with SEO vendors and delivery partners like Uber Eats and HungryPanda, achieving up to 72% MoM booking growth, 150K+ organic reach, and a 3.85% conversion rate.
EDUCATION
University of Bath
Master of Business Administration - MBA
University of Taipei 臺北市立大學
Bachelor of Science - BS
ABOUT JOEL
I work at the intersection of strategy, operations, and execution within a fast paced…
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