Joel M.

About Joel M.

Hello! I\'m Joel, a driven professional with a proven ability to lead high-performing teams in executing successful product launches and shaping strong market positioning- I believe trust and dependability are essential to resolving any project or challenge, and I take great pride in being dedicated to both- With my extensive and growing experience, I confidently offer my expertise in leading product development to enhance market presence and meet ambitious goals- I excel at transforming complex features into clear, compelling value propositions that connect with target audiences- Over the course of my career, I’ve built strong relationships with all levels of management, stakeholders, healthcare providers, and long-term care facilities- As I continue to evolve professionally, I remain convinced that collaboration is key to business success, and I’m excited to explore new career and leadership opportunities.Core Competencies- Product Lifecycle Management- Strategic Planning & Execution- Team Development & Leadership- Marketing Management- Sales & Revenue Generation- Goal Achievement- Research & Analysis- Brand Building- Process ImprovementWhile many take pride in simply meeting expectations, my passion lies in delivering service that exceeds them—creating win-win outcomes for everyone involved.Let\'s connect! I’d love to discuss how I can align my mission with yours to help achieve your business objectives. Please feel free to reach out with any thoughts, comments, or questions—I’m always open to new professional connections.

Experience

1. Associate Director, Thought Leader Liaison (Gynecologic Oncology)

   AbbVie

   Sep 2024 — Present

   Formerly titled Associate Director, Medical Engagement Expert Marketer. Title updated due to company wide role rebrand.Drive strategic thought leader engagement and field driven insights to inform brand strategy, lifecycle planning, and omnichannel execution for a flagship oncology portfolio.Key Responsibilities• Lead strategic engagement with national and regional oncology thought leaders to shape brand strategy, positioning, and scientific narrative• Translate field insights into actionable recommendations that influence marketing, medical, and commercial planning• Serve as core cross functional partner to Brand Marketing, Medical Affairs, Sales Leadership, Market Access, and Commercial Operations• Design and execute engagement plans aligned to key congresses, advisory boards, speaker programs, and educational initiatives• Develop and refine core customer segmentation, targeting, and prioritization models• Inform launch excellence and lifecycle strategy through continuous insight generation• Own planning and execution of high impact scientific and promotional touchpoints• Partner with analytics teams to track engagement quality, frequency, and business impact• Guide message development ensuring alignment with clinical data, label, and strategic imperatives• Support national brand initiatives including campaign development, positioning, and innovation projectsStrategic Impact• Consistently exceed annual engagement targets across high value oncology stakeholders• Influenced messaging, positioning, and campaign strategy through real world customer insights• Recognized cross functionally as a strategic connector between field realities and brand vision• Contribute to portfolio growth through insight driven optimization of marketing and medical strategy

Education

• Temple University

  Bachelor of Science (BS), Biology, General

  2006 — 2011

• Central High School of Philadelphia

  Bachelor of Arts (B.A.)

  2002 — 2006