Joel Levinson
Head of Content @ Rize Education | Making educational content people want to watch | Pioneered branded content on YouTube → now building for EdTech
- Role
- Head of Content at Rize Education
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Joel Levinson
What if educators and YouTubers are learning all the wrong lessons from each…
Experience
Head of Content
Mar 2021 — Present · US
Joined as employee #8 to build Rize\'s content function from the ground up. Have used experimental content to increase student NPS by as much as 30+ points in a course through content that actually teaches, not just entertains.I lead content strategy for educational video production—creating courses that help students understand why their education matters for their careers. Built and manage a library of content pieces (video, graphics, social) including 10+ full courses ranging from 90 minutes to 4.5 hours of instruction. My approach: take what works from entertainment without sacrificing what makes education stick.Early on, I touched content across every function—B2B website, enrollment marketing, partner testimonials, student onboarding, compliance, platform optimization. As we scaled to Series B, I focused exclusively on educational content where the impact matters most. I still advise across departments on content strategy, helping teams figure out the right approach for B2B messaging, top-of-funnel content, and our career platform.The challenge I love solving: How do you make content that people want to watch AND that actually teaches them something? Most companies copy the wrong lessons from YouTube. I help figure out what belongs and what\'s just noise.CEO:\"He is probably the most creative person I\'ve ever met.\" Head of Learning:\"Joel is outrageously gifted when it comes to exploring new ideas or ways to attack a problem.\"TL;DR: I solve content problems twice as fast and for half as much as anyone expects—whether it\'s driving enrollment, improving student outcomes, or making boring content actually work.
Skills
- Entertainment
- Social Networking
- Social Media Marketing
- Editing
- Jingles
- Video
- Music
- Blogging
- Event Management
- Video Editing
- Film Production
- Social Media
- Microsoft Office
- Comedy
- Marketing
- Branded Content
- Public Speaking
- Writing
- Adobe Creative Suite
- Video Production
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