Joel Kaufman
Managing Director @Link - Effective Brand Experience
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WORK HISTORY
Managing Director @Link - Effective Brand Experience
I plan strategy for campaigns we organise; then I ensure we deliver them- Vast array of global brands effectively represented- 25+ years of daily industry experience across every type of environment - Leads a highly motivated management team, keen to delight our customers- Provides a unique understanding of using promotional activity and experiential marketing to drive sales- Multi-platform expertise across all chains of supermarkets, retailers, events and other types of environments
EDUCATION
Bury College
A Levels (Business / Geography / English)
Leeds Beckett University
Public Relations with Marketing
ABOUT JOEL KAUFMAN
Explore how your brand can use effective brand experiences to enable new target audiences to SEE, TRY & BUY your products.OUR SERVICES- Effective branded sampling experiences, to create measurable sales growth for our clients- Experiential design, build, logistics, staffing, supervision & reporting- Activate in all supermarket chains, convenience retailers, exhibitions, consumer events & city centresYOUR RESULTS- Achieve immediate & sustained rate of sales growth, in any stockist- Bring your brand to life to engage with your audiences face to face- Flexible deployment to targeted locations as & when neededAWARD WINNING EXPERTISE- EXPERIENTIAL SUPERMARKET SAMPLING: Effective options to drive sustained supermarket sales in Tesco, Asda, Morrisons, Sainsburys & Waitrose- CONVENIENCE RETAIL SAMPLING: High street sampling in front or inside of all chains of convenience retailers, including Tesco Express, Sainsburys Local, Waitrose, WHSmith, Boots & all others- EXHIBITIONS & TRADE SHOWS: Experiential exhibition design, production, logistics, staffing and touring, to all types of trade shows- CONSUMER EVENTS & FESTIVALS: Take your brand to consumers at demographically aligned events and festivals for culture, lifestyle, food & sports- TRAIN STATIONS & CITY CENTRES: Present your brand to professionals commuting via city centres stations midweek & shopping on weekends.
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