Joel Kashuba

WORK HISTORY

EDUCATION

SKILLS

ABOUT JOEL KASHUBA

I’m a design and innovation champion and change agent who believes that innovation, properly nurtured at the cultural core of great companies, extends - by design - to every consumer touchpoint and offering. In my 15+ years of industry experience, I’ve built the Design and Innovation capabilities for multi-billion-dollar global companies like SC Johnson and Procter & Gamble, as an engine for change, to meet consumers’ needs at every turn. Most recently I’ve led Fifth Third’s Design and Innovation reinvention, by creating and implementing a vision, leading Design Thinking, and fostering Design & Innovation capabilities enterprise-wide. As a strategic partner to executive leadership, I deeply understand corporate goals and the global market. I provide advice and guidance on how design and innovation methods can revolutionize brands, products, and ways of working, and implement needed changes. OUTSTANDING HIGHLIGHTSDESIGN & INNOVATION: Delivered reimagined, modern banking experience at the highest level by leading design of Fifth Third’s Next Generation bank branch-Led consumer co-creation sessions across the country that uncovered eight key consumer insights-Launched Next Gen design across every regional footprint including 50 branches to-date, with more to come-Designed, developed, and launched Next Generation Mobile App through collaboration with UX Design lead (direct report) and key Digital and Product partners.THOUGHT LEADERSHIP: As the Head of New Product Development for Fifth Third, initiated Jobs to Be Done research methodology for the Consumer Bank, a critical framework to understand and deliver on customer needs-Led a cross-functional team to uncover the Top 16 Financial Jobs consumers seek to fulfill-Enabled Consumer Product organization to refine existing product portfolios to best fit customers’ needs and identify product and service gaps that need new solutions.MY LEADERSHIP STYLE: I believe in leading with vision and engaging the creativity and diverse skill sets of everyone I work with. I believe the best way to find a great idea is to do the work to create many ideas. And, when creating a solution for another person or group of people, you must practice empathy for them in your research, design, and delivery.STRENGTHS: Brand Identity & Strategy, Brand Innovation & Implementation, Design Thinking, Design Research, Ethnography, Innovation Methods, Jobs to Be Done, Leading Digital Transformation, New Product Development, and Creating Positive Culture Change.