Joel Kaplan

About Joel Kaplan

As Chief Operating Officer and Co-Founder of Pacific Fruit & Beverage, I have over 15 years of experience overseeing operations and driving the growth of Nomsi®, a premium tropical beverage brand. My focus has been on developing strategies to introduce unique flavors, such as Calamansi, to the American market while ensuring product quality and fostering meaningful industry partnerships to enhance market presence. With a strong foundation in working capital management, financial systems, and executive team leadership, I am dedicated to optimizing operations and driving sustainable growth. My mission is to deliver authentic, innovative products that resonate with consumers, while supporting the development of a competitive and impactful brand in the beverage industry.

Experience

1. Chief Operating Officer and Co-founder

   Pacific Fruit & Beverage Company, Inc

   Jan 2011 — Present

   Co-founded Pacific Fruit & Beverage Company, Inc, creator of Nomsi®, focused on premium tropical flavors made with fruits sourced from the Philippines for authentic taste. • Developed strategies to introduce Calamansi, a nutritious citrus, to mainstream American consumers. • Oversaw operations to ensure product quality and brand growth in the competitive beverage market. • Cultivated partnerships within the beverage industry to enhance market presence and distribution.

Education

• University of California, Berkeley

  Master of Business Administration (MBA), Finance

  1974 — 1976

• University of California,Berkeley

  AB, Political Science

  1970 — 1974

Skills

• Business Strategy
• Sap
• Due Diligence
• Change Management
• Budgets
• Finance
• Financial Modeling
• Management
• Outsourcing
• Forecasting
• Strategy
• Executive Management
• Negotiation
• Management Consulting
• Financial Analysis
• Project Planning
• Nonprofits
• Start-Ups
• Strategic Partnerships