Joel Fernando

About Joel Fernando

As an accomplished Marketing Automation Specialist, I bring a solid track record in the marketing. My expertise spans across Account Management and Leadership, underpinned by a strong foundation in information technology. I have extensive proficiency in a wide array of Marketing Automation Tools including Adobe Marketo, Eloqua B2B Master, Lyris, MailDirect, and Salesforce, where I am currently honing my skills to become an administrator. Leveraging a strategic methodology, I supercharge marketing initiatives by prioritizing hot leads through advanced lead scoring models. My innovative creation, the Lead Intent Capturing Module, adeptly decodes buying interests, serving as a crucial tool in capturing and nurturing potential customers. I skillfully orchestrate seamless integration with vendors and ABM partners, fostering productive collaborations that drive business growth. In the realm of Salesforce CRM, my expertise lies in meticulously overseeing leads, opportunities, and activities. I proficiently manage lead transfers, update and track lead stages, and handle queries, ensuring a smooth and efficient sales process. Acting as a pivotal bridge between the marketing and CRM teams, I ensure flawless synchronization of events and campaigns with CRM. This coordinated approach amplifies our marketing effectiveness, driving customer engagement and boosting conversions. In addition to these, I am adept at using the ETL tool Alteryx, the SMS tool Route SMS, and email testing tools such as Litmus and Email on Acid. I am also skilled in address cleansing with Matchit and digital asset creation with Photoshop. My reputation is built on being a rapid learner with an insatiable curiosity for new knowledge. I am known to persist until solutions are found and am adept at finding workarounds to keep progress on track. As a reliable resource for my team, I am able to transfer knowledge seamlessly. My leadership style is characterized by high-energy team management, forward-thinking strategies, and a knack for motivating teams to perform at their best. I consistently ensure client satisfaction and maintain a proactive attitude, ensuring all tasks are completed within the day.

Experience

1. Senior Marketing Manager

   LTIMindtree

   Jan 2026 — Present

   Lead enterprise-wide MarTech, brand, and merger-driven transformation programs, acting as a central execution and governance lead for high-visibility initiativesOwn Adobe Marketo platform strategy and operations, including automation design, program architecture, and scalable campaign frameworksDesign and govern Marketo forms and lead generation frameworks, including hidden fields, reCAPTCHA, validation rules, scoring, and grading logicPartner closely with web and digital teams on website form tracking and Adobe Analytics implementation, ensuring accurate end-to-end measurementServe as the organization’s Adobe key coordinator and super administrator, acting as the primary point of contact for internal teams and vendor managementDrive CRM transformation initiatives, enabling full lead lifecycle tracking, opportunity conversion analysis, and pipeline visibilityDefine and implement lead scoring, grading, qualification, and routing models to improve lead quality and sales readinessPartner with IT and Information Security teams to ensure secure, compliant, and audit-ready MarTech implementationsCollaborate with field marketing teams to design and execute curated campaigns for large deals, events, ABM initiatives, and deep nurture programsCoordinate with internal applications and digital teams to ensure brand consistency across platforms, templates, and user experiencesLead domain strategy and IP warm-up action plans to ensure deliverability readiness for brand launches and major campaign go-livesAct as a strategic campaign thinker and core team member for critical programs, contributing to prioritization and execution decisionsEnable analytics, dashboards, and executive reporting to measure campaign effectiveness, lead conversion, and post-launch performance

Education

• St.anne's High School

  SSC

• SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

  Professional Diploma in Digital Marketing

  2021 — 2021

• Lords Universal College

  Bachelor of Science - BS

  2009 — 2011

• University of Mumbai

  Bachelor of Science - BS

  2019 — 2020

• Lords universal College

  HSC

  2007 — 2009