Joel Edwards

About Joel Edwards

I am a UI/UX designer who combines strategic thinking with hands-on craft to build premium, accessible digital experiences. I excel at defining product design vision, running design thinking workshops, and translating insights into clear user journeys and high-fidelity interfaces. My strengths include building robust design systems, maintaining visual and interaction quality across platforms, and iterating quickly using research, usability testing, and analytics. I work closely with product, engineering, marketing, and content teams, acting as a bridge between disciplines to ship thoughtful, user-centered features that align with business goals and strengthen the brand.

Experience

1. Product Designer

   Athena Education

   Dec 2025 — Present

   I defined and drove a cohesive UI/UX vision for Athena, shaping a premium yet accessible experience aligned with the brand and product roadmap. I led design workshops, created wireframes, flows, and prototypes, and built a reusable design system refined through feedback and data. I maintained visual quality across platforms by enforcing guidelines and tuning layouts, animations, and micro‑interactions. I conducted user research and usability tests, used analytics to inform improvements, and regularly presented insights to stakeholders. I collaborated closely with product, engineering, marketing, and content teams as the main design liaison to ensure smooth delivery.

Education

• Jamia Millia Islamia

  Master of Arts - MA, Mass Communication

• Vivekananda Institute of Professional Studies

  Bachelor of Arts - BA(JMC) Journalism and Mass Communication, Creative Writing

  2019 — 2022