Joel Cardwell

About Joel Cardwell

Over 25 years Director of Sales and Marketing experience*Recruited, hired, trained and motivated sales and service teams of over 50 people and over $50M in revenue *Dale Carnegie trained public speaker, sales trainer and sales manager*Innovative and creative problem solver with focus on technology and change *Responsible for negotiating multi-million dollar major account revenue agreements direct or through advertising agencies *Experienced and aggressive new business development skills*Called on to handle the toughest customer and vendor relationships*Extensive experience in traditional media, including print, magazines, niche products, directories, broadcast, outdoor and direct mail*Advanced web site development, digital, online, mobile, pay per click, SEO/SEM, email marketing, and social media advertising experience *Consummate knowledge of multi-million dollar financial reporting, budgeting and forecasting*Extensive production, trafficking, and project management experience *Proven track record of maximizing revenue and profits*Award winning market research and marketing expertise*Public relations, sponsorships, events and promotions experience *Outstanding creative problem solving skills*Responsible for software installations and strategy*Professionally trained in Microsoft Office suiteSpecialties: advertising, advertising sales, online advertising, SEO, SEM, digital, web site design, mobile, texting, api, books, budgeting, color, contract management, development, direct mail, forecasting, graphics software, management training, market research, marketing, microsoft works, negotiation, new product development, newspaper, outside sales, press releases, real estate, sales, sales forecasting, sales management, seminars, telemarketing, television,

Experience

1. Account Director

   NCM

   Apr 2014 — Present

   National CineMedia (NCM) operates NCM Media Networks, the #1 weekend network in America and the largest cinema advertising network reaching moviegoers on-screen, on-site, online and on mobile devices. NCM offers captivating entertainment content, national reach and unparalleled audience engagement across its digital in-theater network of over 19,800 screens (100% percent digital) in over 1,500 theaters in 183 Designated Market Areas® (49 of the top 50). During 2013, approximately 710 million moviegoers attended theaters that exclusively present NCM’s FirstLook pre-show program, including AMC Entertainment Inc.(NYSE: AMC), Cinemark Holdings, Inc.(NYSE: CNK), Regal Entertainment Group (NYSE: RGC), and 40 other leading regional theater circuit affiliates. National CineMedia, Inc.(NASDAQ: NCMI) owns a 45.8% interest in and is the managing member of National CineMedia LLC. For more information, visit advertising, entertainment marketing, 3-D, online advertising, mobile marketing, online/mobile video, FirstLook Pre-Feature Program and AdvertisingHeadquarters9110 East Nichols Avenue Suite 200 Centennial, CO 80112 United States

Education

• Ball State University

  Bachelor of Science, Management, Marketing, Sales

  1979 — 1983

Skills

• Media Planning
• Marketing Strategy
• Marketing Management
• Brand Development
• Digital Printing
• Sales
• Web Content Management
• Sales Management
• Google Adwords
• Online Advertising
• Newspapers
• Marketing Communications
• Facebook
• Interactive Advertising
• Event Management
• Press Releases
• Digital Media
• Sponsorship
• Lead Generation
• Business Development
• Mobile Advertising
• Strategy
• Digital Marketing
• Mobile Marketing
• Sales Presentations
• Social Networking
• Social Media Marketing
• Sem
• Publishing
• B2b
• Direct Marketing
• Marketing
• Account Management
• Market Research
• Training
• New Business Development
• Variable Data Printing
• Email Marketing
• Ppc
• Advertising