Joel Branaman
Senior Sales & GTM Leader | SaaS & Digital Engagement Expert | 15+ Years Driving Revenue Growth | Deep Expertise in Associations & Member-Driven Organizations
- Role
- Senior New Business Sales Representative at Openwater
- Location
- Washington, WA, US
- LinkedIn followers
- 500 followers
About Joel Branaman
I’m a senior sales and go-to-market leader with 15+ years of experience driving revenue growth for SaaS and digital engagement solutions. My work sits at the intersection of technology, strategy, and relationships—helping associations, nonprofits, and member-driven organizations unlock lasting engagement and measurable ROI, while also supporting a broader range of organizations with their digital transformation goals. What I Bring:* Proven success leading full-cycle SaaS sales across mid-market and enterprise, with six-figure+ deal sizes* Deep domain expertise in association technology, member engagement platforms, and digital strategy* Strong track record of building trust with C-level executives, aligning solutions to strategic objectives* Collaborative partner to product, marketing, and customer success teams—driving unified GTM execution How I Operate:I lead with curiosity, clarity, and empathy. Whether in complex buying cycles or evolving product environments, I prioritize consultative selling, stakeholder alignment, and long-term outcomes over short-term wins. What’s Next:I\'m exploring new senior-level sales opportunities—ideally in SaaS, digital engagement, or adjacent tech verticals—where I can drive growth, lead GTM strategy, and make a lasting impact.
Experience
Senior New Business Sales Representative
Jan 2026 — Present · Alexandria, VA, US
Education
The George Washington University
Professional Certificate, Data Analytics
Missouri State University
MA, Defense and Strategic Sudies
Criswell College
BA, Philosophy
Skills
- Advertising
- Business Development
- Operations Management
- Sales Management
- Hospitality
- Market Planning
- Budgets
- Strategic Planning
- Customer Relationship Management (Crm)
- Cold Calling
- Strategic Sales
- Marketing Strategy
- Event Planning
- Transportation
- Sales Presentations
- Social Media Marketing
- Marketing
- Sales Operations
- Customer Service
- Team Building
- Online Marketing
- Trade Shows
- Sales
- Account Management
- B2b
- Negotiation
- Contract Negotiation
- Event Management
- Salesforce.com
- Logistics
- Customer Satisfaction
- New Business Development
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