Joel Batten

About Joel Batten

I offer deep expertise in steering strategy and execution to drive sales, marketing, market access, government affairs, and KOL development. This includes owning P&L approaching $1B, building commercial organizations from the ground up, and fostering multidisciplinary collaboration to ensure a consistent focus on achieving core business goals. As a trusted member of the senior executive team, I am known as a decisive leader with the ability to apply my extensive industry knowledge and sound judgment to resolve challenges and capitalize on opportunities. Throughout my career, I have honed my ability to work within all aspects of the BioPharma commercial model. I have shown ability to be successful in optimizing patient access to cutting-edge products across numerous therapeutic areas, including Infectious Disease, Rare, Vaccines, Oncology/Hematology, Cardiology, Rheumatology, Immunology, Endocrinology (Diabetes), Respiratory (Asthma, Allergies, COPD), and CNS.Always open to growing my network, I welcome connections from other biopharmaceutical executives. Thank you for visiting my profile.

Experience

1. Vice President of Sales and Marketing

   MannKind Corporation

   Aug 2025 — Present · Westlake Village, CA, US

   As Vice President of Sales & Marketing, I lead the commercial strategy, execution, and performance for Afrezza® (inhaled insulin) and Furoscix® (subcutaneous furosemide)—two innovative therapies transforming care in diabetes and heart failure management.In this executive leadership role, I am responsible for building and executing integrated brand strategies, driving revenue growth, expanding market access, and leading high-performing commercial teams across the U.S. healthcare landscape.Key Responsibilities & Impact: • Commercial Strategy & Execution:Develop and execute comprehensive sales and marketing strategies to maximize brand growth, market penetration, and lifecycle value for Afrezza and Furoscix. • Revenue & P&L Leadership:Own full commercial P&L accountability, forecasting, resource allocation, and revenue optimization to achieve aggressive growth targets. • Sales Force Leadership:Recruit, develop, and lead national sales teams, including regional directors and field managers; drive execution excellence, KPI accountability, and performance culture. • Market Access & Reimbursement collaboration • Cross-Functional Collaboration:Work closely with Medical Affairs, Regulatory, Operations, Finance, and Executive Leadership to ensure compliant, coordinated, and impactful commercialization. • Launch & Growth Expertise:Lead go-to-market strategy, product launches, and post-launch acceleration initiatives in competitive specialty markets. • Data-Driven Decision Making:Leverage analytics, CRM systems, market research, and field insights to refine targeting, segmentation, and resource deployment.Leadership Focus: • Building scalable commercial infrastructure • Fostering a high-performance, accountable culture • Aligning sales and marketing to a unified growth visionThis role blends strategic vision with operational execution, delivering meaningful growth while improving outcomes for patients living with diabetes and heart failure

Education

• University of North Florida

  BA, Communications/Public Relations

Skills

• Public Policy
• Collaborative Innovation
• Managed Care
• Public Speaking
• Collaborative Leadership
• Fundraising
• Policy Analysis
• Diabetes
• Vaccines
• Oncology
• Innovation Management
• Pharmaceutical Sales
• Government Agencies
• Infectious Diseases
• Rheumatology
• Hospitals
• Governmental Affairs
• Endocrinology
• Pharmaceutical Industry
• Business Acumen
• Pulmonology
• Strategic Planning
• Budgets