Joel Babu

Student at FDDI Business School (Ministry of Commerce and Industry, Government of India) , Institute of National Importance - By Act of Parliament

Role: Footwear Designer at FirstCry.com (BrainBees Solutions Ltd.)
Location: Thrissur, KL, IN
LinkedIn followers: 500 followers

Art, Culture and Creative ProfessionalsView LinkedIn profile

Experience

Footwear Designer
FirstCry.com (BrainBees Solutions Ltd.)
Jun 2024 — Present · Mumbai, IN
Brands handled: Pinekids, Pineactive, KookiekidsKey Responsibilities:1. Designing seasonal footwear collections across kids’ and active categories.2. Developing concepts, moodboards, and tech packs aligned with brand identity.3. Coordinating with merchandising, production, and sourcing teams to ensure smooth sampling and timely launches.4. Conducting market research, trend forecasting, and competitor analysis for upcoming seasons.Ensuring product quality, fit, and functionality through sampling reviews and feedback loops.Key Achievements1. Successfully launched multiple footwear designs for Pinekids, now live on FirstCry’s marketplace.2. Upcoming SS25 collections for Pineactive and Kookiekids fully designed and approved for launch.3. Improved design workflow efficiency by streamlining design–to–sample communication.

Education

FDDI
M.Des, Designing
FDDI
Bachelor of Designing, Footwear Designing
2018 — 2022

Contact information

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Work email
•••••@firstcry.com
Personal email
•••••@•••••.com
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Current company

FirstCry.com (BrainBees Solutions Ltd.)

Retail · 5K employees · Founded 2010 · Plot No 114, Rajashree Business Park, Tadiwala Road, Pune - 411001, Near Sohrab Hall, Pune, Maharashtra, Maharashtra, 411001, IN

FirstCry is India’s leading e-commerce company in the kids and babies shopping sector, established in 2010 by Supam Maheshwari and Amitava Saha, headquartered in Pune. With more than 25 million customers in the domestic and international markets and 6000+ employees, we believe that the first cry of a baby is the most special moment for a mom and dad! Our mission is to make this, and all other moments of parenthood, filled with joy and happiness. We are committed to making the parenting experience beautiful, from safe shopping to supporting parents in Parenting, child’s education, making learning fun for kids through our Edutainment solutions. As an organization, we have transformed constantly to the ever-changing, fast-paced industry and we have people who are very well adept at this pace. Our culture throbs with a passion to constantly innovate and be at the forefront which is nurtured by motivated individuals and teams who take ownership of any challenge they take up and are self-driven. As an organization, we are trendsetters and are always on the lookout for curious, self-driven individuals who love challenges.’ Get in touch with us at h•••@firstcry.com for career opportunities.

firstcry.com

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Experience

Footwear Designer

Education

FDDI

FDDI

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