Joel Austin
Sales @Sierra Circuits
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WORK HISTORY
Sales @Sierra Circuits
Sunnyvale, CA, US
Accounts Executive / StorytellerExceeded sales target my initial year, after which the company ask me to scale my expertise and sales process knowledge to all reps in a new role of StorytellerAs storyteller, developed marketing tools, content and sales incentives within an overall selling strategy initiative, ultimately helping take the company from 55 million to XX million, including through the headwinds of Covid and supply chain shortagesBroke complex funnel down in to selling stages, then conceived of and produced video and electronic media collateral to usher clients’ understanding throughout the funnelConceptualized company’s value points into marketing campaigns, tag lines, and other communication methodsBuilt client retention tools that accompanied process innovations to shorten lead times and retain existing clientsPrepared and personally delivered company strategy presentations to help other reps win and retain clients
SKILLS
ABOUT JOEL AUSTIN
Over the last decade, I’ve worked at the intersection of sales, marketing, and creative, partnering directly with account executives, marketing leaders, and executives to turn complex products and services into clear, compelling narratives that drive action. My work has supported multimillion-dollar deals, executive alignment, and go-to-market initiatives, most notably contributing to $6M in revenue in a single fiscal year by exceeding quota at 120%.What differentiates me is that I don’t treat creative as a brand exercise, I treat it as a revenue tool. I’ve built sales enablement videos, pitch assets, executive presentations, and campaign content designed specifically to:Shorten sales cyclesImprove buyer understandingIncrease win ratesSupport account expansionI’m comfortable owning initiatives end-to-end: from strategy and narrative development through production, delivery, and performance optimization. Along the way, I’ve managed budgets, timelines, vendors, and cross-functional stakeholders while keeping revenue goals front and center.I’ve spent much of my career in B2B, tech-adjacent, and manufacturing environments, where clarity and trust matter, and where strong storytelling can be a competitive advantage.I’m currently exploring Sales Enablement, Client Partner, Account Leadership, Campaign Producer, and Revenue-Driven Creative roles in tech, SaaS, and B2B organizations where creative thinking is expected to directly support growth.If you’re looking for someone who understands how deals are won and knows how to build the creative tools that help win them, let\'s connect!
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