Joe Krutza

About Joe Krutza

I’m a sales enablement and go‑to‑market leader with a long track record of building onboarding, readiness, and performance systems that help sales teams ramp faster, sell more effectively, and sustain results.Over nearly three decades at LexisNexis, I’ve led multiple chapters of sales leadership and enablement—ranging from frontline sales management and new logo acquisition to designing world‑class onboarding programs, developing ongoing sales readiness initiatives, and owning enterprise learning content and knowledge platforms. My work has consistently sat at the intersection of strategy and execution: translating business goals into practical enablement programs that support different sales motions, evolving GTM models, and changing market demands. I’ve partnered closely with sales leadership to improve rep productivity, deal execution, and prospecting effectiveness while leading and developing teams of customer‑facing trainers and sellers. Earlier in my career, I built and led new business teams and carried a personal sales quota, earning multiple Circle of Excellence awards and top‑performer recognition. That firsthand selling experience continues to shape how I design enablement—grounded in what actually helps sellers win. I’m particularly energized by organizations that are scaling or modernizing their sales approach and need enablement that goes beyond training—connecting onboarding, tools, messaging, and coaching into a cohesive revenue system.Core focus areas:Sales Enablement & Readiness • GTM Effectiveness • New Hire Onboarding • Sales Training & Content • Knowledge Management • Rep Productivity • Sales Leadership Development

Experience

1. Director of Sales Effectiveness Lexisnexis Risk Government

   LexisNexis Risk Solutions

   Oct 2020 — Present · Dayton, OH, US

   I lead the creation and ongoing management of a comprehensive sales enablement ecosystem, providing full go-to-market support across teams. My responsibilities include designing and delivering training and certification programs, overseeing the sales portal and digital asset management, and managing a customer-facing sales training team to ensure consistent, effective execution in the field.

Education

• Wright State University

  Bachelor of Arts, Communications

Skills

• Solution Selling
• Crm
• Salesforce.com
• Sales Enablement
• Complex Sales
• Sales Operations
• Customer Retention
• Professional Services
• Sales
• Business Coaching
• Consultative Sales Professional
• Lead Generation
• Product Management
• Cold Calling
• Business-to-Business (B2b)
• Account Management
• Cross-Functional Team Leadership
• Business Development
• Software as a Service (Saas)
• Strategic Planning
• Analytics
• Strategic Partnerships
• Strategy
• Negotiation
• Miller Heiman
• Management
• Training
• Direct Sales
• New Business Development
• Product Marketing
• Sales Presentations
• B2b
• Direct Marketing
• Leadership
• Saas
• Enterprise Software
• Sales Management
• Key Account Management
• Sales Process
• Marketing