Joe Karpati
I build A.I. products to help sales save their time. I’m an A.I. 1st Director of Marketing | Go-to-Market. Rebrands & Product Marketing | Demand Gen | SEO/SEM, LLMs | Telecom/AI • CPG• Medical | Trilingual |
- Role
- Director of Marketing at Hci
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Joe Karpati
Results-driven AI first marketing leader experienced in guiding technology, telecom, and enterprise CPG brands through digital growth, creative storytelling, rebrands, and revenue transformation. Proven success aligning marketing, sales, and operations to accelerate pipeline performance and brand equity. Recognized for data-driven leadership, AI-enabled analytics, and scalable go-to-market execution. Fluent in English, Spanish, and Italian; known for bridging strategy, technology, and creativity to build brand equity and revenue.TECHNOLOGY, SKILLS & INDUSTRIESMarTech: HubSpot, Salesforce, NetSuite, GA4, Active Campaign, Podium, Lead Forensics, WordPress, Adobe Suite, LLM\'s (ChatGPT, Claude, Perplexity, Gemeni) Sora, Flux, NotebookLM, Runway, Midjourney, JSON.Languages: English (Native), Spanish & Italian (Fluent)Professional Affiliation: American Marketing Association – Former Board MemberIndustries: Medical & Wellness, Technology, Telecom, CPG Foodservice, Oil & Gas, Startups, Sustainability
Experience
Director of Marketing
Jan 2017 — Present · Houston, TX, US
Technology | Telecom | AI Security - A.I corporate lead: I provide training to each internal department on how to leverage AI to save time and meet their specific needs. My goal is to assist in the development of an agentic-centric organization- Lead corporate rebrand and market expansion, modernizing positioning and messaging for new territories- Align sales and marketing teams to drive pipeline growth and CRM visibility; achieved 25% conversion lift- Manage integrated ad spend and COOP/MDF budget to maximize ROI (4:1 return)- Lead on yearly Technology Summit that introduced new products and technology to our customers- Leverage GA4, MarTech automation, and AI tools to optimize campaign performance and reporting- Introduced AI and LLM tools into marketing and sales operations for predictive insights and audience profiling- 1 internal reports, and 4 external.
Education
The University of Texas at Austin
BA, Communications / Design
Skills
- Google Analytics
- Brand Management
- Marketing Strategy
- Social Media
- Product Marketing
- Corporate Branding
- Strategic Planning
- Marketing
- Advertising
- Strategy
- E-Commerce
- Salesforce.com
- Email Marketing
- Web Design
- Direct Marketing
- Creative Direction
- New Business Development
- Business Development
- Digital Marketing
- Search Engine Optimization (SEO)
- Analytics
- Public Relations
- Management
- Social Media Marketing
- Wordpress
- Art Direction
- Brand Development
- Integrated Marketing
- Online Advertising
- Sem
- Event Planning
- SEO
- Blogging
- Project Management
- Adobe Creative Suite
- Graphic Design
- Online Marketing
- Logo Design
- Trade Shows
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