Joe Kaplan
Chief Marketing Officer & Entrepreneur | Leadership | Strategic Branding & Business Growth | Enthusiastic Storyteller | Leveraging AI for Success & RESULTS
- Role
- Head of Business Development & Strategic Advisor at Brand Up Comedy
- Location
- Long Branch, NJ, US
- LinkedIn followers
- 500 followers
About Joe Kaplan
I’m a Chief Marketing ( & Strategy) Officer who knows how to leverage AI to scale brands across CPG, food, financial services, entertainment + other industries — driving growth from strategy through revenue execution.I’ve led both enterprise and startup environments, building high-performing teams, owning P&L, and launching go-to-market engines that accelerate customer acquisition, brand impact, and profitability. From creating a 35+ person Market Development Organization at Post Foods to serving as CMO of CIT Group’s largest division, my focus has always been turning insight, technology, and execution into measurable business results.As a founder of a real-time data technology startup, I bring an operator’s mindset and an AI-first approach to growth — integrating emerging tech to unlock smarter marketing, stronger customer experiences, and scalable revenue.I’m known for clear strategy, decisive leadership, and building teams that deliver.Core strengths: AI-driven growth strategy, go-to-market execution, CPG & FoodTech leadership, demand generation, brand to revenue alignment, P&L ownership, and scaling organizations.Specialties: Executive Leadership | Strategic Branding | Technology Integration | Financial Innovation | Entrepreneurial Growth
Experience
Head of Business Development & Strategic Advisor
Jan 2026 — Present · New York, NY, US
Education
Rutgers University
BA, Economics and English
1979 — 1983
Rutgers Business School
MBA, Finance
1985 — 1989
Skills
- Advertising
- Product Marketing
- Analytics
- Public Relations
- Transformational Leadership
- Budgets
- Strategic Planning
- Online Marketing
- Strategic Partnerships
- Digital Media
- Thought Leadership
- Program Management
- P
- Competitive Analysis
- Brand Development
- Start-Ups
- Marketing Management
- Kicking Ass
- Marketing Communications
- Sales
- Crm
- Mobile Marketing
- Event Management
- Digital Strategy
- Entrepreneur
- Wireless
- P&L Management
- Leadership
- New Business Development
- Product Development
- Sales Management
- Team Management
- Integrated Marketing
- Business Development
- Digital Marketing
- Brand Management
- Strategy
- E-Commerce
- Marketing Strategy
- Marketing
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