Joe Kaplan

Chief Marketing Officer & Entrepreneur | Leadership | Strategic Branding & Business Growth | Enthusiastic Storyteller | Leveraging AI for Success & RESULTS

Role
Head of Business Development & Strategic Advisor at Brand Up Comedy
Location
Long Branch, NJ, US
LinkedIn followers
500 followers

About Joe Kaplan

I’m a Chief Marketing ( & Strategy) Officer who knows how to leverage AI to scale brands across CPG, food, financial services, entertainment + other industries — driving growth from strategy through revenue execution.I’ve led both enterprise and startup environments, building high-performing teams, owning P&L, and launching go-to-market engines that accelerate customer acquisition, brand impact, and profitability. From creating a 35+ person Market Development Organization at Post Foods to serving as CMO of CIT Group’s largest division, my focus has always been turning insight, technology, and execution into measurable business results.As a founder of a real-time data technology startup, I bring an operator’s mindset and an AI-first approach to growth — integrating emerging tech to unlock smarter marketing, stronger customer experiences, and scalable revenue.I’m known for clear strategy, decisive leadership, and building teams that deliver.Core strengths: AI-driven growth strategy, go-to-market execution, CPG & FoodTech leadership, demand generation, brand to revenue alignment, P&L ownership, and scaling organizations.Specialties: Executive Leadership | Strategic Branding | Technology Integration | Financial Innovation | Entrepreneurial Growth

Experience

  1. Head of Business Development & Strategic Advisor

    Brand Up Comedy

    Jan 2026 — Present · New York, NY, US

Education

  • Rutgers University

    BA, Economics and English

    1979 — 1983

  • Rutgers Business School

    MBA, Finance

    1985 — 1989

Skills

  • Advertising
  • Product Marketing
  • Analytics
  • Public Relations
  • Transformational Leadership
  • Budgets
  • Strategic Planning
  • Online Marketing
  • Strategic Partnerships
  • Digital Media
  • Thought Leadership
  • Program Management
  • P
  • Competitive Analysis
  • Brand Development
  • Start-Ups
  • Marketing Management
  • Kicking Ass
  • Marketing Communications
  • Sales
  • Crm
  • Mobile Marketing
  • Event Management
  • Digital Strategy
  • Entrepreneur
  • Wireless
  • P&L Management
  • Leadership
  • New Business Development
  • Product Development
  • Sales Management
  • Team Management
  • Integrated Marketing
  • Business Development
  • Digital Marketing
  • Brand Management
  • Strategy
  • E-Commerce
  • Marketing Strategy
  • Marketing

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Joe Kaplan — Head of Business Development & Strategic Advisor at Brand Up Comedy in Long Branch, NJ, US | Unifers