Joe Johnson

WORK HISTORY

EDUCATION

SKILLS

ABOUT JOE JOHNSON

I\'m a seasoned SEO and Digital Marketing expert with ten years of experience primarily within the travel and financial services verticles.Having worked on website migrations, manual link penalties, and international targeting; I have a wealth of experience in technical SEO. I\'ve also had plenty of experience with content optimisation and keyword targeting to ensure that the architecture and merchandising of my employer\'s sites match searcher intent.I\'ve also worked on link building and content marketing campaigns, as well as link clean-ups as a result of manual penalties.I have strong stakeholder management skills, having had to succinctly distill the benefits that SEO recommendations may have on bottom-line performance to CMOs, CFOs and COO.Aside from SEO, I have experience in handling multi-million dollar budgets, and working with agencies to distribute spend across multiple digital acquisition channels (including search, affiliates, display and social) in order to drive the maximum number of sales at a given CPA.In my two most recent roles, I\'ve also dealt with the end-to-end customer journey and solved conversion-rate issues by working with CRO and pricing teams.