Joe Hertzbach

About Joe Hertzbach

A versatile, energetic, hands-on, customer-facing, process improvement and digital marketing professional with deep consumer insight for Fortune and start-up companies managing cross functional teams up to 150 members through diverse expertise in collaborative team building, program management, consumer psychology, IA, product development, design, marketing, and analytics. As an ex-pro athlete and fine-art photographer, I strove to excel, and this drive has carried over to my career in business.Achievements• Sold 5 and purchased 7 companies (PaaS, SaaS, ecommerce, and 2 digital marketing agencies)• Over $3B spent in paid search• Wrote the original Search Optimization for Websites manual in 1992• Launched the first comparison search engine in 1996 (noclue.com) and sold the IP• Sold a biometric medical device IPExpertise• Organizational Development - Process Improvement, Goal/Objective Alignment, Change Process, Best Practice, Team Building, Cross-Functional Teams, Conflict Facilitation, Fractional Executive• Program Management Methodologies• Product Development/Design - UX/UI, Software, Web, Mobile, Marketing Collateral, Packaging, Recipe Development• Qualitative Research – User Needs Analysis, Concept Testing, Focus Groups, Interviews, e-Delphi, Ethnography, Narrative, Phenomenology, Psychographics, Participatory, Success Stories, Purchase Process, Contextual Mapping, Mystery Shopping• Quantitative Research – Market Segmentation/Sizing, Product/Feature Pricing, Conjoint Analysis, Survey Research, Consumer Panels, Customer Satisfaction, Lost Sales Analysis• Usability– Cognitive Walkthrough, Contextual Interviews, Task Analysis, Heuristic, Eyeball, Card Sorting, Screen Capture, Challenge & Time-Based Exercises, Questionnaires (Conative/Cognitive)• Writing - Web, Articles, White Papers, Press Releases, User Manuals• Marketing - SEM, SEO, PPC, Affiliate, Social Media, Print, Radio, TV, Event, Road Show, Cross-Market Promotion• Web Analytics - AB, Multivariate, Baseline Measurement, Traffic Conversion, Pathway/Flow Optimization, Personas, What If Scenarios, Conversion Analysis, Shopping Cart Abandonment, Clickstream Analysis, Page Tagging, Segmentation, Demand Curves, Dashboards, Point-to-Point Reports• Data Analytics - Business Impact, Capacity Planning, Clickstream, Cohort, Confirmatory, Data Archaeology, Data Scrubbing, Descriptive, Exploratory, Financial, Operational Analysis, Predictive, Prescriptive, Quantitative Messaging, Necessary Condition, Regression, Retail, Retrospective, Security, Text Mining, Uplift Modeling

Experience

1. Acting CEO Founder

   A Virtual Match, Inc

   Oct 2015 — Present

   AVM facilitates company’s adoption of new technologies and develop more user-friendly experiences through market research, competitive analysis, positioning, go-to-market strategies, business development, user experience, and usability studies. A Virtual Match, Inc. has taken its expertise in business development, market research, marketing, quality assurance, and process improvement in the technical realm and has moved into consumer products specializing in introduction of new products from initial proof-of-concept product trials through full scale product launches.

Education

• San José State University

  M.S., Systems Theory, Leadership, and Change

  2004

• The Chicago School

  PHd/MA, Industrial and Organizational Psychology, Applied Industrial and Organizational Psychology Track

  2009

• The Chicago School

  Master of Arts - MA, I/O Psychology (in process)

• University of Hawaii at Manoa

  Underwater Archaeology

• University of Nevada, Reno

  Field Archaeology

  1990 — 1990

• San José State University

  B.A., Anthropology

• Cabrillo College

  Cooking and Related Culinary Arts, General

• The Chicago School

  Master's Certificate, Consumer Psychology

  2009 — 2009

• The George Washington University

  Anthropology/Geology

  1990

Skills

• Strategic Partnerships
• Saas
• Consumer Psychology
• Sem
• Customer Relationship Management (Crm)
• Analytics
• Business Strategy
• Cross-Functional Team Leadership
• User Experience
• Marketing Strategy
• Business Intelligence
• Ppc
• Strategy
• E-Commerce
• Program Management
• Product Development
• Social Media Marketing
• Online Advertising
• Marketing Research
• Project Management
• Consulting
• User Experience Testing
• Entrepreneurship
• Web Analytics
• Web Development
• Management
• Team Building
• SEO
• Business Process Improvement
• Gluten Free
• Business Development
• Software as a Service (Saas)
• Information Architecture
• Product Management
• Social Media
• Marketing
• Business Process
• Competitive Analysis
• Start-Ups
• Leadership