Joseph P. Herdé
Senior Manager, Partner Solutions @Softchoice
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WORK HISTORY
Senior Manager, Partner Solutions @Softchoice
Ottawa, ON, CA
Leadership of the talented Partner Solutions team, focused on growing the North American Partner Solutions revenue and margin plan- Redesigned the Partner Solutions operating model (“2.0”) to prioritize top revenue-generating and high-potential partners—driving sharper focus and faster execution across the team- Introduced a standardized QBR framework and launched a Quarterly Business Planning process, establishing consistent accountability and measurable partner performance tracking- Led segmentation and positioning across the partner ecosystem, ensuring the right partners are matched with the right sales opportunities—leveraging deep product expertise to align GTM strategy.
EDUCATION
The Wharton School
Professional Certificate, Strategic Management
University of Leicester
MBA Program (Marketing & Strategy Specialty)
SKILLS
ABOUT JOSEPH P. HERDÉ
I am a global marketing and GTM executive with 20+ years of experience driving revenue growth, scaling SaaS businesses, and leading high-performing teams across North America, CALA, and EMEA. I specialize in transforming cloud, SaaS, and customer experience (CX/CCaaS/UCaaS) companies into growth engines—aligning product, marketing, and sales to deliver measurable impact. & :> & → Scaled a SaaS/CCaaS product by 3x in 3.5 years, directly contributing to a successful acquisition in 2021.> & → Led subscription, CCaaS, and UCaaS portfolios with P&L responsibility, driving competitive differentiation, pricing strategies, and product roadmaps.>- → Built and led teams across product marketing, demand gen, field/channel marketing, corporate communications, and alliances—partnering seamlessly with sales to drive pipeline and growth.> & → Designed and delivered 3-year AOPs, OKRs, and measurable GTM strategies that consistently accelerated growth, expanded markets, and transformed business outcomes.> → Extensive collaboration with Microsoft, AWS, Cisco, Avaya, RingCentral, Mitel, and others to launch and position market-leading solutions.* MBA, Pragmatic Marketing Certified, with executive strategy coursework from Wharton and Harvard —,**
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