Joe Herbst

About Joe Herbst

Business Management Executive with a track record of success in developing, leading, and growing businesses from the ground up with a keen focus on augmenting revenue streams, optimizing business growth, and improving overall efficiency. Demonstrated success in identifying and mitigating functional/operational problems and discrepancies to formulate and employ cost-effective solutions. Instrumental in planning, developing, and directing execution of all aspects of sales, marketing, engineering, and business development activities with a keen focus on accomplishing desired business objectives within timelines. Incisive analyst, adept at tracking and analyzing market trends for devising and implementing high quality and efficient solutions. Stellar record of building, training, and leading teams for attaining high customer retention levels through best-in-class services and subsequently generating sales/revenue growth. Articulate communicator; skilled in managing and guiding teams for execution of business-critical tasks.

Experience

1. CTO

   Poe Texas

   Oct 2016 — Present · Portland, OR, US

   Led the team that developed the Denton lighting and automation platform to incorporate full building automation functionality to include window treatment, video camera, access control, HVAC and IoT sensors. Developed advanced global IT network infrastructure, marketing collateral, drove sales and technical integration of lighting, AI/ML building automation functions, dashboards, and energy metering. Built and supervised the hardware and software teams. Launched over 150 new products and software, supporting standards such as Enocean, 802.15.4 Zigbee, Bluetooth, Wi-Fi, DMX, DALI. Directly drove over 40% of the company’s revenue using an ‘add on’ strategy of solving customer problems and pulling through sales of lighting and other equipment. Optimized team efficiency and overall performance by leveraging innovative (agile) hardware and software methodologies (Bitbucket, Atlassian, Postman, JIRA, AWS cloud integration) Successfully delivered on product within three months post customer request. Deployed system at NIKE NYC facility for managing energy consumption and rate arbitrage ranging from individual fixture levels to integration into other building automation systems (HVAC, Security, Safety). Supported design and build at 2M sq ft Black Desert Resort hospitality resort in Utah – largest PoE installation in the

Education

• Santa Clara University Leavey School of Business

  Master of Business Administration - MBA, Business Administration and Management, General

  1999 — 2001

• University of Delaware

  Bachelor of Science - BS, Electrical and Electronics Engineering

  1985 — 1989

• Purdue University

  Master of Science - MS, Electrical, Electronics and Communications Engineering

  1989 — 1990

Skills

• Marketing
• Product Management
• Analog
• Entrepreneurship
• Strategy
• Product Launch
• Product Development
• Embedded Systems
• Hardware Architecture
• Strategic Partnerships
• Electronics
• Supply Chain Management
• Business Development
• Wireless Technologies
• Cross-Functional Team Leadership
• Consumer Electronics
• Competitive Analysis
• Start-Ups
• Saas
• Go-to-Market Strategy
• International Business
• Asic
• Wireless
• Venture Capital
• Product Marketing
• Sales
• Ic
• Start-Up Environment
• Semiconductors
• Leadership
• Firmware
• International Sales