Joe Guldan

About Joe Guldan

Brand marketing leader with 10+ years of experience driving integrated marketing communications for global brands across retail, tech, and advertising. Proven track record of leading high-impact campaigns, partnering closely with creative teams, and influencing senior stakeholders within highly matrixed organizations. Known for strong brand stewardship, strategic clarity, and the ability to navigate ambiguity while delivering polished, on-brand work effectively and efficiently.

Experience

1. Senior Marketing Manager, Brand Partnerships

   Walmart

   Jan 2023 — Present · Los Angeles, CA, US

   Built and launched a new brand marketing partnerships capability, developing limited-time, talent-and-designer-led product collaborations across Fashion and Home that elevate Walmart’s brand perception and cultural relevance.>> Lead cross-functional teams through end-to-end partnership development from partner identification and deal negotiation to assortment strategy, visual identity, go-to-market planning, and fully integrated campaign execution.>> Serve as primary internal and external brand lead, partnering closely with internal leadership teams across Marketing, Creative, Product, Legal, Operations, and Communications, as well as talent agencies, record labels, and suppliers, to ensure cohesive brand expression and flawless execution.

Education

• University of Michigan

  Bachelor's, Communication Studies, Marketing

  2010 — 2014

Skills

• Research
• Press Releases
• Public Relations
• Social Media
• Strategy
• Marketing
• Graphic Design
• Social Networking
• Budgets
• Management
• Market Research