Joe Folan
Strategic Engagement and Growth Marketing Executive for Healthcare, Technology, and SaaS Companies
- Role
- SVP, Growth Marketing at Relias
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Joe Folan
A marketing executive that forges new paths for market engagement through value and content, ABM, automation, sales enablement, and analytics in healthcare, technology, and service companies, to revitalize new, aging, or evolving brands and product strategies.Key Attributes:• Marketing Strategy and Execution • Global Team Management • Content Marketing and Engagement• Healthcare and Technology Marketing • SEO, SEM, PPC, A/B Testing, Retargeting• Brand, Product, and Lifecycle Management • Strategic Brand Reinvention• Integrated Marketing and Strategy Building • Web Analytics & UAT• Lead Generation and Conversion • Complex Brand Ecosystem Management• Sales Enablement, Training, and Analytics • Content Management, Information Architecture• Email Marketing, Segmentation, Testing • Social Media and Community Engagement
Experience
SVP, Growth Marketing
Jul 2023 — Present · Raleigh-Durham-Chapel Hill, NC, US
Education
Emory University
BBA, Marketing and Communications
1997 — 2001
Emory University - Goizueta Business School
BBA, Marketing, Communications
1999 — 2001
Emory University - Oxford College
AA
1997 — 1999
Goizueta Business School at Emory University
BBA, Marketing & Communications
2001
Skills
- Corporate Branding
- Web Development
- SEO
- Strategy
- E-Commerce
- Social Media
- Direct Mail
- Social Media Marketing
- Web Analytics
- Integrated Marketing
- Marketing
- Content Marketing
- B2b Marketing
- Thought Leadership
- Strategic Planning
- Marketing Management
- Email Marketing
- Analytics
- Content Strategy
- Business Strategy
- Marketing Strategy
- Sem
- Multi-Channel Marketing
- Salesforce.com
- Branding & Identity
- Advertising
- Digital Strategy
- Online Marketing
- Web Content
- Html
- Lead Generation
- Digital Marketing
- Value Propositions
- Sales
- Social Networking
- Leadership
- Direct Marketing
- Crm
- Marketing Communications
- Management
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