Joe Kearney
Senior Digital Marketing Manager @Acacium Group
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WORK HISTORY
Senior Digital Marketing Manager @Acacium Group
Manchester, GB
Lead digital marketing strategy across 25 brands and 10 marketing teams worldwide, with a focus on paid media performance and ROI.• Drove a £90k/month saving by bringing paid campaign activity in-house, reinvesting in internal expertise and resources.• Established Group-wide reporting framework and developed dashboards to evaluate campaign ROI and inform strategic decisions.• Line-manage digital marketing staff and provide matrix leadership across UK, US and Australian teams, guiding media planning and campaign optimisation.• Designed and delivered training programmes and a mentoring scheme to build capability, support retention, and develop the talent pipeline.• Partner with Directors of Marketing and senior stakeholders to align integrated project plans with Group priorities.• Present regular performance reports to leadership, using data and insight to influence decisions and optimise spend.• Ensure compliance with ASA, GDPR, and marketing policies across all campaign activity.
EDUCATION
The University of Manchester
BA (Hons), Philosophy and Religious Studies & Comparative Religion
SKILLS
ABOUT JOE KEARNEY
I have significant experience working across the full marketing mix, with particular expertise in digital marketing campaigns.
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