Joe Fisher

About Joe Fisher

ACCOUNT MANAGEMENT GO-TO-MARKET PLANNING RELATIONSHIP MANAGEMENT BUSINESS DEVELOPMENT TEAM BUILDING PROBLEM SOLVING STRATEGIC MARKETINGI am a seasoned marketing and communications professional with expertise in developing brand strategy and managing communications programs for national consumer and B2B companies. Viewed as a strong communicator, I am effective in building productive relationships, resolving conflicts, achieving buy-in, and building teams. Moreover, I have a record of generating profitability by understanding complex business issues, and creating solutions that align with current and future strategic goalsIn more than 20 years of experience, I have created and implemented go-to-market plans across a broad range of business categories, including manufacturing, packaging, agricultural equipment, building infrastructure systems, sports and recreational equipment, healthcare products, service organizations, and government entities. All of this involves coordinating internal and external teams, of course, and I am fortunate to have collaborated with some of the finest professionals in the business. We have: Contributed to 19 Consecutive Years of Growth at Cramer-Krasselt Supported Acquisition and Long-Term Retention of Major Accounts Achieved Double-Digit Increases in Brand Awareness, Market Share, and Sales Volume Conceived and Delivered Revolutionary Initiatives for Positioning and MarketingSpecialties:Brand ArchitectureCommunications and Promotional StrategyIntegrated Marketing (Multi-Channel, Social Media, Digital, Online Advertising)Tactical Go-to-Market (GTM) PlanningBudgeting and P&L ManagementTeam Building, Supervision, Coaching, and MotivationCustomer Relationship Management (CRM)Creative Problem Solving and Conflict Management

Experience

1. Director of Operations

   Shine United

   Oct 2019 — Present · Madison, WI, US

Education

• University of Denver

  Bachelor of Science (B.S.), Marketing & Finance

  1984 — 1987

• Northwestern University - Kellogg School of Management

  Master of Business Administration (M.B.A.), Marketing Management

  1991 — 1992

Skills

• Youth Mentoring
• International Marketing
• Marketing Analytics
• Digital Marketing
• Direct Mail
• Key Metrics
• Interactive Media
• Project Management
• New Product Roll Out
• Multi-Channel Marketing
• Advertising
• Contract Negotiation
• Creative Direction
• Marketing Strategy
• Social Media Advertising
• Program Management
• Tactical Management
• Supplier Negotiation
• Account Planning
• Brand Development
• Direct Mail Campaigns
• New Business Development
• Profit & Loss Management
• Business Strategy
• Tactical Planning
• Brand Equity
• Brand Development Strategy
• Crisis Management
• Integrated Marketing
• Profit/Loss Accountability
• Tactical Development
• Social Media
• Sports Marketing
• Online Advertising
• Account Management
• Coaching & Mentoring
• Email Marketing
• Planning Budgeting & Forecasting
• Business Relationship Management
• Creative Strategy