Joe Finucan

About Joe Finucan

I use SEO, digital marketing, resources and data to help organizations achieve their goals. I mentor teammates and share what I know. I experiment, learn and try new things. I am that SEO leader. ACME Unlimited (a fictitious organization with no resemblance to any organization of anyone who would read this) knows that they can do better when it comes to attracting and converting organic search traffic. They know SEO is the most sustainable and least costly form of marketing. They feel like they have all the pieces, but are missing that one person who can put them together and deliver tremendous results. They wonder, what makes a SEO leader great? Who should ACME pursue? Wise organizations, like ACME Unlimited, seek out SEO leaders whose skills run the gamut of the craft from keyword research to content creation to coding and other technical skills. They look for a SEO leader who understands the need to never stop learning, including the use of the latest SEO techniques, AI - Chat GPT, and all of the latest tools. The best SEO leader is one who both plans the strategic vision and helps in the implementation of that vision. Wise organizations find THAT person. Great SEO leaders know they don’t know everything, so they nurture strong relationships. They turn to in-house experts. They collaborate with teammates to research content and meet shared goals. They successfully manage vendors, contractors and even clients. But, knowledge flows both ways. So, a great SEO leader is also a great teacher, someone who helps more junior team members become lifelong learners and shares acquired knowledge. It’s all about achieving the most, delivering the greatest success. It’s not enough for a great SEO leader to be data literate. They let data guide decisions in every way. They use data for topic and keyword research. They devour reports, which makes them ask more questions. They then turn to data (and experienced intuition - don’t tell anyone) to answer those questions. Data is used to measure success and most importantly drive decisions. Finally they share data. Great SEO leaders interpret numbers and use it to generate narratives that speak to both corporate leadership and constituents. ACME Unlimited sure has its hands full finding someone like that. Or, who knows, maybe they already have.

Experience

1. Digital Marketing Manager

   Eaton

   Oct 2018 — Present · Pittsburgh, PA, US

   In charge of building and marketing multiple business sections of the website with a goal of generating more visitors, obtaining contacts, converting opportunities and providing needed resources for current customers using the Adobe Experience Manager (AEM) web platform. Lead all of Eaton in the promotion and creation of topic cluster which were highly effective in driving organic search traffic growth. Devised and created email marketing campaigns to further drive potential customers down the sales funnel. Helped to manage Paid Search vendors. Provided in-depth reporting and analysis using data gathering tools including Google Analytics and Search Console, Bright Edge software, Eloqua (used for email marketing) and various BI constructed reporting suites.

Education

• Point Park University

  Education, Math

  1988 — 1991

• Point Park University

  Bachelor of Science, Mathematics Educaiton

  1988 — 1991