Joe Filipowicz
Director, Seo and Performance Strategy - Autos @U.S. News & World Report
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WORK HISTORY
Director, Seo and Performance Strategy - Autos @U.S. News & World Report
As the Director of SEO and Performance Strategy, my role is to lead the development and implementation of a holistic SEO strategy that drives organic traffic, enhances online visibility, and achieves our business objectives. I collaborate closely with cross-functional teams to ensure alignment and integration of our SEO efforts. I help with the development and execution of a comprehensive content-driven SEO strategy. I work with a team of talented content creators to ensure that our content aligns with SEO goals, engages our target audience, and drives organic traffic. By staying up to date with industry and search engine trends, I continuously optimize website content, conduct in-depth keyword research, monitor competitor content, perform gap analysis, track performance metrics, and ensure ethical SEO practices. With my strong content knowledge, analytical skills, and technical expertise, I drive the organization\'s digital presence and maximize organic growth opportunities in the autos vertical.Develop and implement a comprehensive SEO and content strategy that aligns with the organization\'s goals and objectives.Optimize content, dynamic templates/pages and landing pages to improve organic search rankings and drive targeted traffic.Manage and optimize website structure, navigation, and internal linking to enhance search engine crawlability and indexing.Conduct thorough keyword research and analysis to identify opportunities for optimization and content development.Collaborate with cross-functional teams, including general manager, development, product, editorial and QA to ensure SEO and content strategies are integrated into all relevant initiatives.Create dev tickets, slot them into sprints, QA on sandbox/uat environments and see them through to production.Collaborate with content team to ensure the production of high-quality, user and SEO-friendly content that aligns with target keywords, user intent and provides value to users.
EDUCATION
California State University, Northridge
Corporate Media
SKILLS
ABOUT JOE FILIPOWICZ
Results-driven SEO Director with 25+ years of experience that specializes in organic growth. Provides SEO research driven content creation ideas and outlines that have consistently ranked in the top Google spots for highly competitive keywords and topics. Improved organic rankings for current content from site audits, recommendations and optimizations – lower bounce rate, increase engagement, dwell time and have better CTR. Gap analysis, keyword research, explore SERPs, competition and other content avenues to identify new organic growth opportunities. Guiding editorial and product teams on building content that balances between satisfying the user and the search engines. Overseeing the creation, publishing and maintenance of content and implementing SEO best practices. Competitive and passionate spirit that loves the challenge of figuring out how to get content to the top of the SERPs to maximize organic traffic growth.
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