Joe Encarnacion
Associate Creative Director, Global Creative Lab at UNIQLO/Fast Retailing
- Role
- Associate Creative Director, Global Creative Lab at Fast Retailing
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Joe Encarnacion
Creative Director with 25+ years leading integrated, culturally impactful campaigns across fashion, media, and tech. Proven expertise in global storytelling, experiential design, and building world-class creative teams. Currently serving as Global Associate Creative Director at UNIQLO’s Global Creative Lab, where I lead a 20-person creative team to shape the brand’s visual identity and campaigns across global markets. A proven builder of brands, teams, and culture—skilled at driving innovation, elevating brand expression, and turning business strategy into powerful storytelling across physical, digital, and experiential platforms.
Experience
Associate Creative Director, Global Creative Lab
Oct 2022 — Present · New York, NY, US
Built and managed a 20-person cross-functional creative team, fostering a culture of inclusion,innovation, and design excellence.· Defined and evolved UNIQLO’s global brand identity system, ensuring visual consistency across 25+markets while allowing for regional expression.· Led creative for the launch of UNIQLO stores in new global markets, crafting immersive brand narrativesthat bridged regional culture with global brand voice in Dallas, Copenhagen, Dallas, and Saigon.· Directed an award-recognized global brand campaign with Roger Federer, combining video storytelling,experiential activations, and multi-market distribution across physical, digital, and social platforms.· Directed global campaign work across digital, print, and physical retail, maintaining alignment withstrategic business priorities and market insights.
Education
University of Illinois Urbana-Champaign
BFA, Industrial and Product Design
1994 — 1998
Skills
- Creative Direction
- Art Direction
- Motion Graphics
- Interactive Media
- Advertising
- Graphic Design
- Illustration
- Flash
- Film
- E-Commerce
- Video
- Graphics
- Multimedia
- Broadcast
- Adobe Creative Suite
- Interaction Design
- General Awesomeness
- Branding & Identity
- Web Design
- Html
- Video Games
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