Joedy Cotton

Sourcing Leader @Whole Foods Market

Develop category goals & strategies and product assortments through the lens of our core customer, ensuring a strong mix of national brand product relevance, best-in-class local product relevance, and best-in-class private label product relevance - distinguishing Whole Foods Market from our competition. Responsible for business financial performance, developing strategies that drive profitable sales through data-rich, customer centric assortment selection, product development, pricing, presentation, and promotion. Collaborate and work closely with Merchandising Planning, Merchandise Operations, Procurement, Distribution, Quality Assurance, Marketing, Regional Leadership, and our Suppliers to most effectively deliver on category goals and strategies.