Joe Dipietro
Loyalty/Marketing/Entrepreneur-- Loyalty, Marketing, Sales, Web3, Digital, Event, Advertising
- Role
- Co-founder at Rare Goods Inc
- Location
- Long Beach, CA, US
- LinkedIn followers
- 500 followers
About Joe Dipietro
I’m passionate about helping brands build deeper, more meaningful connections with their audiences. Throughout my career, I’ve led multi-million-dollar campaigns, exceeded aggressive sales goals, managed comprehensive media budgets, and orchestrated top-tier events—all while fostering strong community and grassroots engagement. From crafting ROI-driven marketing plans to implementing digital advertising strategies that convert, I’ve always focused on delivering tangible results.Today, I lead Perk, a next-generation loyalty and engagement platform trusted by major brands like M&M’S, Ohio State University, and other industry leaders. We go beyond traditional, purchase-based loyalty programs to build vibrant communities, automatically drive engagement, and reward meaningful interactions. By combining integration-free loyalty with automated receipt processing, gamified challenges, and real-time data insights, we empower brands to truly own their audience—unlocking sustainable, long-term customer relationships.Core Competencies-Loyalty & Engagement Strategies-Sales & Client Services-Digital Advertising & Promotions-Budgeting & Media Placement-Grassroots & Community Development-Event Planning & Sponsorship Activation-Marketing & Social Media Management-Branding & Growth HackingI’m always eager to connect with forward-thinking professionals and organizations looking to create innovative loyalty experiences. If you want to learn more about how Perk can help transform your customer engagement strategy, feel free to reach out!
Experience
Co-founder
Oct 2020 — Present · Manhattan Beach, CA, US
Your Travel Agency to all things Metaverse, NFTs and Blockchain!
Education
The Ohio State University Fisher College of Business
Bachelor of Sciences in Business Administration, Marketing
The Ohio State University
BSBA, Business, Marketing
Skills
- Media Buying
- Copywriting
- Web Design
- Digital Strategy
- Digital Media
- Promotions
- Sales
- Email Marketing
- Analytics
- Public Relations
- B2b
- Direct Marketing
- Market Planning
- B2b Marketing
- SEO
- Marketing Communications
- Integrated Marketing
- Interactive Marketing
- Account Management
- Direct Mail
- Brand Development
- Media Planning
- Strategic Planning
- Online Advertising
- Broadcast
- Creative Strategy
- Social Media Marketing
- Guerrilla Marketing
- Marketing Research
- Brand Management
- Marketing Strategy
- Online Marketing
- Strategy
- Digital Marketing
- Relationship Marketing
- Strategic Partnerships
- Sales Operations
- Advertising
- Social Media
- Grassroots Organizing
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