Joe Debelle
Senior Director, Marketing @STERIS
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WORK HISTORY
Senior Director, Marketing @STERIS
Mentor, OH, US
Develops and executes the global commercial marketing strategy for the Equipment Services business. Responsibilities include gathering Customer, competitor and market intelligence; pricing, marketing communications, industry leadership, Customer consultation and support, product management, and new product development. In collaboration with Field Service, Service Engineering, Sales, Operations, and other functions, drives the market intelligence process that identifies trends indicating the need for new or changing products and services-> Leads the strategic commercial marketing plan in support of the overall Equipment Services strategy, optimizing the development of products and services-> Works cross-functionally to develop and bring new products/services to market-> Leads the Equipment and Services marketing team, including Director and Product Manager levels. Manage the day to day activities of the department including performance management, goal setting, career development, hiring/firing, etc-> Co-leads the Marketing Communication team to develop and execute effective marketing strategies across multiple communication channels such as trade shows, marketing collateral and electronic media, etc. Drives consistency of message across business segments-> Generates growth programs to drive profitable topline and margin performance-> Creates robust commercialization plans that differentiate Equipment Services in the market and delivers on revenue and profit objectives-> Develops strategic partnerships, maximizes customer relationships, creates new service offerings and penetrates adjacent markets-> Creates unique points of differences in the market, manages the brand, and oversees the development of external marketing communications-> Develops, evaluates, and establishes both operational sales programs and strategic marketing plans, which maximize sales growth and profit margins.
EDUCATION
La Salle University
Master of Business Administration - MBA, Marketing and Management
La Salle University
Bachelor of Science - BS, Marketing
SKILLS
ABOUT JOE DEBELLE
Drives Marketing Strategy; Leads from the Front; Fosters Teamwork; Delivers Effective Communications Expertise in marketing strategy, branding, portfolio planning and product development with extensive experience in Pharma, Med Device, Life Sciences Marketing. Demonstrated track record of growing revenue and profit by developing commercial strategies focused on driving actions, delivering customer value, and achieving financial results.I am an inclusive leader that creates and articulates a vision, passionately owns and champions the vision to achieve revenue growth. I develop unique programs and tactical plans that clearly distinguishes my brands from competitors and accelerates sales. My vision and daily activities are guided by 3 key principles to ensure success:1. I communicate to connect - genuinely connecting with people in a way that’s collaborative, inclusive and focused on winning.2. I constantly see the perspective of others. I have great empathy for taking others’ point-of-view, to feel what they are feeling and benefit from understanding their way of seeing things.3. I am determined our team succeeds. We always win as a team!This approach has enabled me to consistently achieve the team\'s objectives:Key Achievements- Won \"Global Marketing Excellence Award\" for outstanding brand campaign and business growth- Delivered $6.9M in orders and >$40M in funnel value via 22 educational road shows in 4 months- Grew sales by 26% YoY, 115% to Budget for “flagship” Interventional Oncology brand- Increased revenue 9.6% YoY; Increased Operating Income 6.9% YoY in FY23- Grew revenue 10.1% YoY; Increased Operating Income 8.3% YoY FY22- Launched new, global GE Healthcare brand- Increased market share 5 points within 1 yearSkills and Expertise:• Portfolio Planning & Product Development • Customer-Centric, VOC Strongly Linked to Strategy• Branding; Strategic Planning; Brand Roadmaps • KOL Development People Management• Product Launches; Targeting, Segmentation Value Proposition Development• Integrating Customer Insights/Data in Decisions • Life Cycle Management• Social Media and Digital Marketing Programs • Builds Cross-Functional RelationshipsIn short, I possess unique marketing and leadership skills, exude passion and deliver results. I develop winning marketing plans, build bridges cross-functionally, inspire others and execute with excellence.Contact Info: j••••••••@gmail.com
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