Joe Chioda

About Joe Chioda

Marketing strategist and business analytics professional with 20+ years of experience driving customer lifecycle marketing, one-to-one marketing, and loyalty strategies across financial services, retail, consumer packaged goods, and home improvement industries.I specialize in developing data-driven strategies that enhance customer engagement, deepen relationships, and deliver measurable business outcomes. My expertise spans cross-sell and up-sell initiatives, omnichannel campaign design, and leveraging insights to create personalized experiences that drive long-term value.Known for clear communication and strategic problem-solving, I thrive at the intersection of marketing strategy and analytics - building solutions that align with business goals and improve customer experience.Core Strengths: Customer Contact Strategy & Lifecycle Marketing SEM & Paid Media Optimization Omnichannel Campaign Development Marketing Analytics & Data Insights Cross-Functional Leadership

Experience

1. VP, Lead Marketing Experience Manager

   PNC

   Sep 2018 — Present

   Lead the development and direction of customer contact strategies to drive cross-sell opportunities across credit card, lending, deposit, investments and business banking products.• Manage library of 70+ cross-sell treatments representing over 240 creative versions• Cross-sell treatments contributed to an estimated 10-year Net Present Value (NPV) of $800+ million.• Design customer journey maps using Figma and other visualization tools to illustrate the customer experience.• Developed comprehensive library of treatments to support customer financial wellness, including topics on building an emergency savings, managing debt, and planning for a major purchase. Treatments delivered statistically significant lift over BAU approaches, generating incremental customer LTV of $80 million.• Initiated and developed credit card customer onboarding strategy as a key first project, aligning with business goals and customer experience objectives.

Education

• Robert Morris University

  Bachelor of Science (BS)

Skills

• User Experience Design
• Online Marketing
• Email Marketing
• Direct Mail
• Google Adwords
• Ad Serving
• Online Advertising
• Advertising
• Contact Strategy
• Digital Marketing
• Sem
• Customer Retention
• Lead Generation
• B2b
• Direct Marketing
• Google Analytics
• Media Planning
• Digital Strategy
• Customer Experience Design
• Strategy
• Database Segmentation
• Interactive Marketing
• Web Analytics
• Integrated Marketing
• Mobile Marketing
• Social Media
• Database Marketing
• Marketing
• Copywriting
• Customer Contact Strategy