Joe Carr

Media Analyst @Ad Fontes Media

Ad Fontes Media, a public benefit corporation, created the Media Bias Chart for rating reliability and bias of thousands of news and information sources for the following segments: GENERAL PUBLIC. Free interactive and static Media Bias Charts. EDUCATIONAL INSTITUTIONS. Media literacy teaching modules and speaking engagements. PUBLISHERS. Licensed certification for reliable publishers. ADVERTISERS. Comprehensive data for media advertiser strategies to invest in high-quality, reliable journalism and avoid funding misinformation, extreme polarizing content and low-quality sources- Some advertisers in recent years have mistakenly avoided news sources, but research shows that advertisers in high-quality news sources earn a “trust halo” among consumers, even if the news is bad (per Interactive Advertising Bureau)- Advertisers also benefit because consumers of high-quality news are significantly more likely to spend more money and lead healthier lives than consumers of low-quality news (per CivicScience polls).#MediaBiasChart #News #Journalism #Advertising https://lnkd.in/eXvCiYJz