Joe Broyles

About Joe Broyles

I build go‑to‑market engines that turn innovation into growth, differentiation, and lasting brand value. With 15+ years at the intersection of product, marketing, and growth, I lead across the full spectrum — from hands‑on execution to high‑level strategy.As Head of Product Marketing at Mattur, I own positioning, launches, demand generation, pricing strategy, and cross‑functional alignment. I drive the narrative and tactical execution that bring our AI‑powered energy systems to market.In past roles, I’ve: • Scaled product portfolios and opened new revenue streams • Built and matured marketing, product, and UX teams from the ground up • Delivered campaigns and solutions that drove top-line growth and operational efficiencyMy approach? Combine insight, strategic messaging, and data-driven discipline to align customer needs, business outcomes, and market opportunity.

Experience

1. Head of Product Marketing

   Mattur

   Jan 2025 — Present · Phoenix, AZ, US

   Own end-to-end go‑to‑market strategy and execution for AI‑powered energy products, from concept through scale• Lead positioning, competitive analysis, pricing strategy, and messaging across target segments• Drive demand generation, content, and enablement programs that feed pipeline growth• Align product, engineering, sales, and operations on market roadmap, launch cadence, and feature prioritization• Oversee marketing budget and trade‑off decisions, with clear accountability for ROI• Lead cross-functional teams across PR, marketing, webdev and UX• Represent GTM perspective in leadership meetings, influencing company priorities and resource allocation

Education

• University of Phoenix

  Certificate, Project Management

• University of Phoenix

  Bachelor's degree, Managment

Skills

• Product Management
• Technology Integration
• Website Development
• Staff Development
• Admissions
• Coaching
• Customer Experience
• Contract Negotiation
• Higher Education
• Career Development
• Integration
• Career Counseling
• Conflict Resolution
• Enrollment Management
• Leadership
• Corporate Management
• Business Case
• Change Management
• Organizational Development
• Team Leadership
• Public Speaking
• Employee Training
• E-Learning
• Social Media
• Leadership Development
• Program Management
• Project Execution
• Research
• Adult Education
• Strategic Planning
• Agile Methodologies
• Team Building
• Management
• Strengthsfinder
• Project Management
• Training
• Customer Satisfaction
• Process Improvement
• Analysis
• Training & Development