Joe Bouffiou

About Joe Bouffiou

I am a Principal CX Designer & Architect at AT & T, leading AI product design thinking, defining hybrid conversational UI frameworks, and enterprise-scale omni-channel CX strategies that merge human empathy with machine intelligence. My work spans big data, Generative AI, and identity-aware architectures, delivering personalized, scalable, and trustworthy experiences while meeting the highest standards of privacy, security, and compliance.I specialize in transforming emerging AI capabilities into intuitive, high-impact solutions that enhance trust, mitigate risk, predict and solve intents, and unlock revenue. From vision to launch, I collaborate across design, data science, architecture, engineering, legal, and business leadership to ensure AI products are usable, explainable, ethical, and market-defining.Specialties: AI Product Design • Generative AI UX • Human–AI Interaction • CX Architecture • Privacy & Security by Design • Data-Driven Personalization • Identity & Data Governance • AI Ethics & Explainability • Enterprise Design Leadership

Experience

1. Principal Cx Designer Architect

   AT&T

   Dec 2017 — Present

Education

• Central Washington University

  Bachelor of Arts (BA), Graphic Design

  1994 — 1998

Skills

• Information Architecture
• Axure Prototyping
• Silverlight
• Usability Testing
• Balsamiq Wireframes
• User-Centered Design
• Contextual Inquiry
• Axure
• User Scenarios
• User Experience
• Visual Design
• Heuristic Evaluation
• User Experience Design
• Mockups
• Wireframes
• User Interface
• Front-End
• Web Development
• Persona
• Agile Methodologies
• Management
• Css
• User Interface Design
• Interaction Design
• Wire Framing
• Html
• Information Design
• Web Design
• Experience Design
• User Research
• Mobile Design
• Usability
• Usability Engineering