Joseph Blanchette

About Joseph Blanchette

I have been working in digital media and communications for more than 20 years. I have held a variety of positions in the non-profit and government sectors, with a focus on developing innovative and user-friendly digital experiences for key audiences. In my current role, I am responsible for overseeing all aspects of digital development, content strategy, and creative project management. I work closely with senior leadership to ensure that our strategic objectives are met through effective engagement and communication with our target audiences.

Experience

1. Director, Digital Experience and Content Strategy

   The Jackson Laboratory

   Jul 2024 — Present

   I lead the design, development, and execution of our digital presence, content strategy, and multimedia initiatives to amplify The Jackson Laboratory\'s visibility and engagement. My focus is on leveraging data and insights to inform strategy, optimize performance, and elevate our brand across all platforms.

Education

• University of Rhode Island

  Bachelor of Arts - BA, Journalism

  1998 — 2001

• Husson University

  Master of Business Administration - MBA

  2012 — 2013

Skills

• Web Analytics
• Online Advertising
• Digital Strategy
• Digital Marketing
• Web Content
• Html
• Content Management
• Editing
• Content Marketing
• Marketing
• Copy Editing
• Content Strategy
• Marketing Strategy
• SEO
• Publishing
• Leadership
• Multimedia
• Social Media Marketing
• Blogging
• Public Relations
• Proofreading
• Dreamweaver
• Nonprofit Organizations
• Social Media
• Digital Media
• Web Content Management
• Web Content Writing
• Management
• Copywriting