Joe Baratelli

About Joe Baratelli

At RPA we believe in a People First approach to everything we do — in the work we create, in our client relationships and in our culture itself. We create compelling work that resonates and moves people to act. We build long lasting business partnerships by creating value and trust with our clients. And we have a culture that supports, empowers, and fosters personal growth. We are cutting edge agency built for the demands of modern marketers. Using AI to improve workflow, CRM and effective DCO programs and creating efficient in-house production. RPA is an independent advertising agency of over 600 people, headquartered in Santa Monica, CA. We pride ourselves on offering everything a sophisticated marketer needs to compete in today’s highly fragmented world — all under one roof — all working together towards one goal. Our partners\'​ success.

Experience

1. Executive Vice President, Chief Creative Officer

   RPA

   Jan 2012 — Present

   Clients include: American Honda Motor Co, Apartments.com, ampm, ARCO, Farmers Insurance, Fresh Direct, Homes.com, LA LGBT Center, La-Z-Boy, LoopNet, Marathon, Pediatric Brain Tumor Foundation, Pocky, Resorts World Las Vegas, Spectrum Business, Southern California Edison, Thorntons, TravelCenters of America, TXU Energy, UNICEF, Yuengling Beer

Education

• Studio Arts College International

  Art

  1983 — 1984

• College for Creative Studies

  BFA, Graphic Communications

  1981 — 1985

Skills

• Corporate Branding
• Digital Strategy
• Brand Development
• Integrated Marketing
• Digital Marketing
• Art Direction
• Interactive Marketing
• Concept Development
• Outdoor Advertising
• Digital Media
• Creative Direction
• Creative Strategy
• Direct Mail
• Advertising
• Interactive Advertising