Joe Balewski
Brand Strategy and Marketing Director @ CBS
- Role
- Brand Strategy and Marketing Director at Cbs
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
Experience
Brand Strategy and Marketing Director
Feb 2022 — Present · Los Angeles, CA, US
Spearhead high-profile 360-degree marketing campaigns built off of transformative go-to-market strategies. Pivotal in driving record-breaking audience growth and engagement across multiple platforms: Achieved the largest reach in the newsmagazine genre, attracting 9.0 million total viewers weekly and fostering the second-most loyal audience in the genre: Propelled the show to become the most-watched non-sports program on TV for the first time in over three decades, with an average viewership of 9.2 million nightly:• Produce invigorating and industry-recognized brand image campaigns.• Manage 8-figure marketing budgets and ideate annual content marketing plans.• Create revenue-generating branded content and guide partners on brand guidelines.• Pitch and initiate practices to enhance and elevate brand profiles:• Lead expansive brand teams and external agencies, driving innovative marketing strategies.• Conduct annual public speaking engagements and play a key role in pitching new shows to clients and marketing partners.• Established a department-wide marketing think tank focused on emerging technology and marketing psychology, contributing to the company\'s dynamic marketing approaches:• Collaborate with on-air talent on digital strategy, advising on content, production, posting cadence, and platform intricacies.• Research and lead cross-platform marketing campaigns, working with external agencies to test strategies and analyze effectiveness.
Education
Point Park University
Bachelor of Arts (B.A.), Cinema and Digital Arts
Independence High School
High School Diploma
Skills
- Research
- Video Production
- Final Cut Pro
- Editing
- Creative Writing
- Storytelling
- Public Speaking
- Film
- Producing
- Development
- Casting
- Blogging
- Social Media
- Photoshop
- Adobe Creative Suite
- Event Planning
- Television
- Video Editing
- Adobe Photoshop
- Film Production
- Microsoft Office
- Marketing
- Entertainment
- Digital Media
- Microsoft Word
- Microsoft Excel
- Microsoft Powerpoint
- Microsoft Outlook
- Keynote
- Final Draft
- Movie Magic
- Movie Magic Budgeting
- Writing
- Video
- Video Post-Production
- Scenechronize
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