Joe Gentile

Director of Product Management Advertising Technology

Role: Director, Advertising Product Development at Spectrum Reach
Location: New York, NY, US
LinkedIn followers: 500 followers

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About Joe Gentile

I am a Product and Project Management professional with a broad range of business and…

Experience

Director, Advertising Product Development
Spectrum Reach
Oct 2020 — Present
Drive cross-functional teams through all development and release phases of complex, large-scale, highly visible advertising technology innovations which are revenue generating• Delivered ‘START’ (Set Top Ads in Real Time)- a two-year long endeavor to integrate a more scalable, robust targeted advertising platform, and deploy to 9.1M US households resulting in 97% year-over-year revenue growth• Functioned as Product Owner to enable self-service capabilities for Programmers to administer their own linear TV Addressable advertising campaigns requiring complex integration work across multiple vendor platforms and legacy systems - resulting in significant company revenue and operational efficiencies• Designed and implemented project management best practices, including integrated plans, and improved senior leadership real-time dashboards via Smartsheet, resulting in wide-spread adoption of the tool and practices

Education

State University of New York at Fredonia
B.S., Communication
1990 — 1992
State University of New York at Fredonia
Bachelor of Science - BS, Communication and Media Studies

Skills

Program Management
Vendor Management
Broadband
Product Marketing
Cable Television
Video
Business Process Improvement
Direct Sales
Change Management
Leadership
Customer Experience
Customer Retention
Customer Service
Telecommunications
Product Development
Process Improvement
Wireless
Digital Media
Strategic Partnerships
Contact Centers
Product Management
Management
Team Building
Salesforce.com
Customer Satisfaction
Training
Testing
Team Leadership
Voip
Microsoft Office
Call Centers
Cross-Functional Team Leadership
Strategic Planning
Instructional Design
Business Analysis
Call Center
Project Management
Performance Management

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