Joe A.
Adjunct Professor Artificial Intelligence, Ux, & Digital Strategy @Universidad Panamericana
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WORK HISTORY
Adjunct Professor Artificial Intelligence, Ux, & Digital Strategy @Universidad Panamericana
Atlanta, GA, US
Deliver advanced instruction in AI systems thinking, UX design, and digital marketing strategy to undergraduate students in Communication, Audiovisual, and Advertising programs—preparing the next generation of bilingual digital professionals-1) Curriculum Leadership Developed and taught university-level courses in:Artificial Intelligence Strategy for Content & MarketingUser-Centered Design PrinciplesEthics in AI and Human-System Interaction Integrated narrative structure, prompt engineering, and advanced editorial techniques tailored for Spanish-speaking digital audiences-2) Student Project Coaching & Instructional Innovation Mentored capstone projects across Figma, paper prototyping, and UX scenario planning Guided hands-on application of persona development, usability testing, and data analytics tools for real-world marketing readiness Supervised the creation of AI-assisted user experiences with inclusive, ethical design principles at the core-3) Bilingual & Cross-Cultural Education Emphasized bilingual communication, multicultural UX design, and global marketing frameworks Equipped students to lead digital transformation projects across LATAM and North AmericaDigital Marketing Strategy · Demand Generation · Lead Acquisition · Business Intelligence · Cross-Functional Leadership · Revenue Marketing · Campaign Optimization · Multilingual Teams · Marketing Analytics · Inbound Funnels · Content Development · Performance Dashboards · Salesforce · Facebook Ads · YouTube Campaigns · Global Marketing OpsAI Strategy Education · UX Pedagogy · Ethical AI · Prompt Engineering · Bilingual Instruction · Figma · Human-Centered Design · Narrative UX · Cross-Cultural Content Strategy · Data-Driven Creativity · Design Thinking · Digital Marketing Education · Higher Ed Innovation
EDUCATION
The Burke Institute – USA / Mexico
Postgraduate Diploma, Int’l Strategic Market Research
Cornell University
Certification , User Experience Design
University of Cambridge
Postgraduate Degree, Ethical AI: AI essentials for everyone
Universidad Panamericana
Bachelor of Business, Administration & Marketing
University of Michigan - School of Information
Phyton for Everybody
Cornell University
Certification, Artificial Intelligence Strategy
Cornell University
Postgraduate Degree, Generative and Agentic AI
Harvard Business School
Postgraduate Diploma, Harvard ManageMentor Plus
University of Navarra
Executive Master of Business Administration (EMBA), Media Executive Management
SKILLS
ABOUT JOE A.
Director of AI & Technology Transformation leading enterprise AI delivery, governance, and measurable ROI across regulated and growth-driven environments.I operate at the intersection of AI strategy, operating model redesign, and product-led execution — translating enterprise objectives into scalable AI systems that accelerate revenue, restore productivity, improve compliance maturity, and increase decision velocity.Enterprise Impact: Influenced $12M–$18M in qualified pipeline and accelerated $5M–$8M in incremental revenue through AI-enabled growth architecture and proposal optimization systems Recovered annual work hours across 15 cross-functional roles, unlocking $300K–$450K in recurring productivity value Contributed to performance systems associated with $36M+ in profit impact across multi-entity environments Delivered 326+ AI engagements across university, public-sector, and executive business ecosystemsPreviously led product and research strategy for an AI-enabled credit automation platform integrating KYC, AML, behavioral analytics, and auditable UX workflows. Architected instant decisioning models aligned with regulatory standards and scalable governance controls.Core Leadership Domains: Enterprise AI Strategy | AI Governance & Responsible AI | RegTech | Model Risk & Compliance | Operating Model Redesign | Product & Growth Strategy (UX-Led)| KPI & ROI Architecture | GenAI & Prompt Systems | Cross-Functional Program DeliveryCornell-certified in AI Strategy & UX. Cambridge credential in AI Ethics. Executive MBA.Open to Director and VP-track roles leading Enterprise AI Transformation, AI Governance, and Product Strategy in financial services, fintech, and regulated industries.
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